Can a devoted dreamer take on Tyson?
In a Rocky-referencing spot for online service Boursorama Banque, a man believes that if you can recommend something as boring as financial services, you can achieve anything...
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Credits
powered by
- Agency Buzzman
- Production Company Division
- Director Francois Rousselet
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Credits
powered by
- Agency Buzzman
- Production Company Division
- Director Francois Rousselet
- Post Production Mathematic
- Sound The
- Vice – President Thomas Granger
- Managing Director Julien Levilain
- Art Director Mickael Krikorian
- Art Director Victor Sidoroff
- Head of TV Production Vanessa Barbel
- TV Producer Ayman Jaroudi
- Line Producer Aurelie Bruneau
- Talent Mike Tyson / (Talent)
Credits
powered by
- Agency Buzzman
- Production Company Division
- Director Francois Rousselet
- Post Production Mathematic
- Sound The
- Vice – President Thomas Granger
- Managing Director Julien Levilain
- Art Director Mickael Krikorian
- Art Director Victor Sidoroff
- Head of TV Production Vanessa Barbel
- TV Producer Ayman Jaroudi
- Line Producer Aurelie Bruneau
- Talent Mike Tyson / (Talent)
It's not often that brands relish in being unsellable, but this knockout spot for Boursorama Banque does exactly that.
Concerning a gent who, when realising that something as boring as a bank could be recommended to you, figures that anything is possible, the spot sees him training to Eye of the Tiger, amongst many other Rocky-references, as he lines up a pugilist battle with convicted sex offender and boxer Mike Tyson.
Directed by François Rousselet, Impossible's magic comes from the tenuous connection played out to the max - agency Buzzman's commitment to the bit being a lot of fun to follow.
Filled with reverence and charm, and with a smashing (literally) punchline, this genuine LOLable spot is a terrific subversion of a dry subject.
