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BOURSORAMA BANQUE – Impossible

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It's not often that brands relish in being unsellable, but this knockout spot for Boursorama Banque does exactly that.

Concerning a gent who, when realising that something as boring as a bank could be recommended to you, figures that anything is possible, the spot sees him training to Eye of the Tiger, amongst many other Rocky-references, as he lines up a pugilist battle with convicted sex offender and boxer Mike Tyson.

Directed by François Rousselet, Impossible's magic comes from the tenuous connection played out to the max - agency Buzzman's commitment to the bit being a lot of fun to follow.

Filled with reverence and charm, and with a smashing (literally) punchline, this genuine LOLable spot is a terrific subversion of a dry subject.

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