Cadbury's eggstreme endurance
With How Do You NOT Eat Yours, the confectioner shows us people who have to resist the temptation of the Creme Egg for the chance of a hefty prize.
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Credits
powered by
- Agency VCCP/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency VCCP/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
- Managing Director/Executive Producer Rupert Reynolds-MacLean
- Head of Production Samantha Chitty
- Editing Shift Post
- Post Production Electric Theatre Collective
- Audio Post Strings and Tins
- DP Matthew Emvin Taylor
- Production Designer Gregg Shoulder
- Producer Kwok Yau
- Editor Saam Hodivala
- Post Producer Amie Kingsnorth
- Colorist Jason Wallis / (Colorist)
- Audio Mixer Lawrence Kendrick
- Audio Producer Alina Miroshnichenko
- Creative Stephen Cross
- Creative Simon Connor
- Creative Director Angus Vine
- Executive Creative Director Chris Birch
- Executive Creative Director Jonny Parker
- Producer Edmund Thorn
Credits
powered by
- Agency VCCP/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
- Managing Director/Executive Producer Rupert Reynolds-MacLean
- Head of Production Samantha Chitty
- Editing Shift Post
- Post Production Electric Theatre Collective
- Audio Post Strings and Tins
- DP Matthew Emvin Taylor
- Production Designer Gregg Shoulder
- Producer Kwok Yau
- Editor Saam Hodivala
- Post Producer Amie Kingsnorth
- Colorist Jason Wallis / (Colorist)
- Audio Mixer Lawrence Kendrick
- Audio Producer Alina Miroshnichenko
- Creative Stephen Cross
- Creative Simon Connor
- Creative Director Angus Vine
- Executive Creative Director Chris Birch
- Executive Creative Director Jonny Parker
- Producer Edmund Thorn
Cadbury's Creme Eggs are a seasonal treat that few in the UK can resist.
However, in their latest campaign, the confectionary giants and VCCP London are suggesting just that, asking How do you NOT eat yours when presented with their limited edition, half white chocolate, half milk chocolate winning eggs.
In a pair of hilarious spots, directed by Biscuit Filmworks' Jeff Low, a pair of men are seen struggling with the concept of avoiding the tasty treat in front of them.
Credits
powered by
- Agency VCCP/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency VCCP/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
- Managing Director/Executive Producer Rupert Reynolds-MacLean
- Head of Production Samantha Chitty
- Editing Shift Post
- Post Production Electric Theatre Collective
- Audio Post Strings and Tins
- DP Matthew Emvin Taylor
- Production Designer Gregg Shoulder
- Producer Kwok Yau
- Editor Saam Hodivala
- Post Producer Amie Kingsnorth
- Colorist Jason Wallis / (Colorist)
- Audio Mixer Lawrence Kendrick
- Audio Producer Alina Miroshnichenko
- Creative Stephen Cross
- Creative Simon Connor
- Creative Director Angus Vine
- Executive Creative Director Chris Birch
- Executive Creative Director Jonny Parker
- Producer Edmund Thorn
Credits
powered by
- Agency VCCP/London
- Production Company Biscuit Filmworks/UK
- Director Jeff Low
- Managing Director/Executive Producer Rupert Reynolds-MacLean
- Head of Production Samantha Chitty
- Editing Shift Post
- Post Production Electric Theatre Collective
- Audio Post Strings and Tins
- DP Matthew Emvin Taylor
- Production Designer Gregg Shoulder
- Producer Kwok Yau
- Editor Saam Hodivala
- Post Producer Amie Kingsnorth
- Colorist Jason Wallis / (Colorist)
- Audio Mixer Lawrence Kendrick
- Audio Producer Alina Miroshnichenko
- Creative Stephen Cross
- Creative Simon Connor
- Creative Director Angus Vine
- Executive Creative Director Chris Birch
- Executive Creative Director Jonny Parker
- Producer Edmund Thorn
"Creme Eggs are a childhood classic and a British institution," comments Chris Birch, Executive Creative Director at VCCP London, "So we were thrilled to create a new campaign which would bring new life to Creme Eggs, whilst paying homage to one of the most well-known chocolate advertising campaigns of recent times.
"It's been fun flipping that campaign on its head. It's sticky work. We’ve eaten about 40 each. Hopefully people love the campaign like we do and maybe even find a winner. That they can’t eat of course."
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