C41 launches in Paris

By now everyone knows C41 the magazine, the creative studio, the creative production company. 

Over the past five years, C41 has observed and told the stories of the characters who have contributed to reformulating its visual language and that of contemporaneity. C41 has evolved and has taken different paths before getting to where it is now.

C41 started in Italy, from the metropolis of Milan, where it was born and raised and where it founded its roots from which it doesn't want to leave despite its rapid evolution.

After a few years, C41 decided to move North, to a city that looks to the future: Amsterdam. The Dutch horizon allowed C41 to know new stories and to tell them through a new point of view, a new language. C41 following this great step felt complete and fulfilled at the beginning but as usual, they were never satisfied.

After a complicated year, a worldwide pandemic, and after having revolutionized the world of working C41 has decided to embark on a new adventure. A new destination that can be defined as the brightest, the chicest, the most fashionable of all. The city of love and haute couture has decided to host C41 for its new and exciting journey. C41 is now also in the great city of Paris, which opens up work to fashion, to new perspectives that fuel emotions and astonishment only while being heard. 

C41 in Paris is to be overseen by Greg Panteix, the founder of Loveboat production company. Based in Paris and Los Angeles, Loveboat collaborates with diverse cooperatives of interdisciplinary directors and artists to produce independent projects and commercial content for agencies and brands around the world.

Carrying their distinctive style, the founding partners are defined by their passion for fiction and their dedication to progressive cultures.

Loveboat is the Parisian equivalent of C41 and that is why this union will be absolutely astonishing.