ADFEST 2020 winners revealed

ADFEST announced the winners of the ADFEST 2020 Lotus Awards, announced at today’s online ceremony.

These awards were scheduled to take place in Thailand last year, but were postponed due to the coronavirus pandemic. With 60 jurors, the judging process was guided by Grand Jury President Judy John, Global Chief Creative Officer at Edelman.

Vinit Suraphongchai, Chairman of ADFEST, said: “After a turbulent year, it was wonderful to come together again as an industry – albeit virtually – to celebrate ground-breaking ideas. Our jury was looking for ideas with innovative thinking at the core, along with powerful brand messages with strong impact.  It is no easy feat to win a Lotus trophy: all winners should be very proud.”

Jimmy Lam, President of ADFEST, said: “We would like to thank our all-star jury for their dedication to judging these awards, along with everyone who has waited so patiently for these results after a long postponement. All winning work proves the power of creative problem solving and the diversity of ideas in our region. Congratulations to all winners.”

ADFEST’s highest accolade is the ‘Grande’ trophy, with 11 Grande winners at ADFEST 2020:

Brand Experience Lotus Grande: Foxtel Grave of Thrones campaign by Revolver, Sydney and DBB Sydney, Sydney

Design Lotus Grande: Mori Building’s Mori Building Brand Movie Designing Tokyo by Dentsu Creative X Inc., Tokyo and Dentsu Inc., Tokyo

Digital Craft Lotus Grande: Amazarashi’s The Dystopia Experience by Six Inc., Tokyo, Hakuhodo Inc., Tokyo and Hakuhodo Kettle Inc., Tokyo

Direct Lotus Grande: NRMA Insurance NRMA Safety Hub by CHE Proximity, Melbourne

Film Craft Lotus Grande: Mori Building’s Mori Building Brand Movie Designing Tokyo by Dentsu Creative X Inc., Tokyo and Dentsu Inc., Tokyo

Film Lotus Grande: DB Export’s I’m Drinking it for You by Colenso BBDO, Auckland

INNOVA Lotus Grande: Tuna Scope for Sojitz Corporation by Dentsu Inc., Tokyo

Mobile Lotus Grande: Amazarashi’s The Dystopia Experience, by Six Inc., Tokyo, Hakuhodo Inc., Tokyo and Hakuhodo Kettle Inc., Tokyo

Outdoor Lotus Grande: ANZ Bank Australia’s Signs of Love, by Revolver, Sydney and TBWA\Melbourne, Melbourne

Print & Outdoor Craft Lotus Grande: Chupa Chups A Sweet Escape Campaign: Homework/Music/Tidy-Up by Cheil, Hong Kong and Illusion CGI Studio, Bangkok

And the Grande that recognizes excellence in Corporate Social Responsibility or Public Services & Cause Appeals, the Grande for Humanity: A Team of One for Tencent Foundation’s China Organ Donation by Loong, Beijing.

ADFEST is pleased to unveil its 2020 Special Award winners, which were also unveiled at tonight’s online ceremony.

ADFEST’s Special Awards are awarded to the creative businesses that win the highest number of Lotus Awards.

NETWORK OF THE YEAR

For the 4th year in a row, Dentsu wins ADFEST’s Network of the Year. The works from 7 offices across the region contributed to this well-deserved win including:

• Dentsu Inc., Tokyo
• Dentsu Creative X Inc. Tokyo
• Beijing Dentsu Advertising Co. Ltd., Beijing
• BWM Dentsu Melbourne, Melbourne
• Dentsu One (Bangkok), Bangkok
• Dentsu Webchutney Mumbai
• Taproot Dentsu, Mumbai

AGENCY OF THE YEAR

The Agency of the Year goes to Dentsu Inc., Tokyo.

INDEPENDENT AGENCY OF THE YEAR

Loong, Beijing wins the Independent of the Year for its very impactful Team of One for Tencent Foundation’s China Organ Donation. Team of One won multiple Gold Lotus trophies across various categories as well as this year’s Grande for Humanity.