Sanature's brand film depicts a different story of exploration of the intimate area
L.O.V.E. collaborates with Vigics and director Donnya Zidan to create a new visual narrative for Sanature.
Dutch agency L.O.V.E. collaborates with production company Vigics and director Donnya Zidan to create a new visual narrative for Sanature, a Dutch based brand that makes menstruation protection products made out of 100% cotton.
The visual brand story Welcome to The House of Sanature portrays a place where women inspire and motivate each other to use natural cotton for the intimate skin. The viewer travels with the woman who chooses to break habits and be open to innovation.
“The confidence we received from Sanature to create a world around the brand and the women we want to appeal to is unprecedented.” - Donnya Zidan
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- Agency L.O.V.E/Amsterdam
- Production Company Vigics
- Director Donnya Zidan
- Producer Dwight Groot
- Producer Sophie Victorine van der Burg
- Creative Director Patrick van Haperen
- DP Jasper de Kloet
- DP Demi Wesselo
Vigics newest director Donnya Zidan talking about the process of the making: “It was a special project from start to finish. It is rare that you get the time to look for the right story with the customer and creation. There were just some keywords, USPs, a feeling, a small reference video. The writing process had yet to begin and a world came to life during a park walk with Patrick van Haperen (Founder & CD at L.O.V.E.). That fine sparring gave us a good idea of the amount of possibilities. My goal with this film was to make a femcare film without it becoming a sluggish film. The confidence we received from Sanature to create a world around the brand and the women we want to appeal to is unprecedented.”
Patrick van Haperen says “You would think Dutch people to be quite progressive in the Netherlands, funny enough a lot of the TV commercials stay in the ‘safe area’. Together with Sanature we managed to create a world that’s not only aesthetic but also outspoken!”
To work with a creation team that collaborates in a connected setup like this results in such an efficient environment that really contributes to the creative process.
“The combination of creation and production made it so easy to adjust quickly and made the process so fluent.” Dwight Groot (Founder Vigics)
Dwight Groot says “From the beginning on we had a strong connection with the client and their request. The combination of creation and production made it so easy to adjust quickly and made the process so fluent. Working like this is a proven concept for us. With Donny Zidan as new director on our roster we have found a female director with a strong visual style but also a vision that suits this campaign perfectly.”