BarkleyOKPR launches Big Redemption

Thirty years ago during the Big Game, a soda company launched a promotion that captured America’s imagination: collect enough points, and you could get a jet. 

One man, John Leonard, took that idea seriously. He gathered the points. He made the attempt. And he walked away without a jet. A popular documentary even chronicled Leonard’s story.

Thirty years later, with the help of BarkleyOKRP, Frontier Airlines has launched this Super Bowl campaign, showing that it will be stepping in to do what no one else did – redeem Leonard’s original 7 million points for 7 million Miles, enough to fly free on a jet for the rest of his life.

And Frontier is inviting travellers to get in on the action. From February 5-22, consumers can swap unused reward points from other brands and receive up to 5,000 free Miles, enough for an Award flight 

“We’re redefining air travel, providing real value through the most rewarding loyalty program in the sky” said Bobby Schroeter, senior vice president and chief commercial officer for Frontier Airlines. “We’re not only giving redemption to John, but also to consumers who have been left behind by other loyalty programs.”