Butter Music + Sound Crafts a Smorgasbord of Diversity for Bud Light
The Oscar-debuted spot aims to visualize America’s diversity through the eclectic range of culinary options.
Butter Music + Sound joins forces with W+K New York and Caviar LA directors Neal Brennan and Evan Goldberg to visualize America’s diversity through the eclectic range of culinary options at our fingertips in the new :30 “Bud Light Party: Food Truck” for Bud Light that debuted on last night’s Oscars. In the spot, Bud Light Party political candidates Amy Schumer and Seth Rogen are joined by actor and “Super-delegate” Michael Peña in exploring America’s diversity through a “Korean taco of togetherness,” an “everything bagel of unity,” a “gumbo of coexistence” and more, until the spokespeople simply cannot handle any more melting pot references – or food in their stomachs.
The spot was a relevant and timely addition with the diversity discussion surrounding this year’s all-white class of Oscar nominees.
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