Droga5: #SaveMothersDay With A Hashtag

For all those excited that it’s almost the weekend… remember that this Sunday, you have responsibilities. For, it’s Mother’s Day.

The best thing you can do on this day is to spend time with your mum, showering her in love and attention – but for those that can’t be there in the flesh, social media proves its the next best thing.

Expect to see many photos posted to social media, singing songs of praise for mothers around the world.

Tapping into this trend is Droga5, by creating a timely campaign for African health charity, Amref.

To raise awareness of the fact that a new mother dies every three minutes in Africa, the charity is encouraging social media users to adopt the #SaveMothersDay hashtag.

The charity is focussed on improving childbirth safety for new mothers by training midwives, providing suitable medical equipment and educating mothers about child health.

Click here to find out more about the project and to donate to the charity – as well as add your mother’s day snaps to the gallery.