Buick wants you to See Her Greatness

Buick – Buzzer Beater

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Agency Leo Burnett/Detroit
Production Company TOGETHXR

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Credits

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Agency Leo Burnett/Detroit
Production Company TOGETHXR
Creative Director Dan Councilor
Creative Director Tom Topolewski
Creative Director Christopher Handyside
Executive Creative Director Steve Glinski
Executive Creative Director Tim Thomas
Executive Producer Erik Zaar

HP Brian Dooley
Edit Company Cutters/USA
Editor Kathryn Hempel
Colorist Eric Maurer / (Colorist)
Executive Producer Becky Smialek
Executive Producer Heather Richardson
Producer Alison Collins
Sound Design Finger Music/New York

Creative Director Dave Hodge
Production Coordinator Jordan Rich
Executive Producer Ewa Miller
Creative Director Vinny DeAraujo
Flame Artist Steve Sweik
Flame Artist Ann Allen
Graphics Scott Stephens
Creative Director Andre Felix

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Have you seen Arike Ogunbowale, launcher of one of the greatest buzzer beaters in history? What about Missy Franklin swimming one of the greatest races in NCAA history?

If your memory is blank, don't worry - it just matches the predominant theme in this insightful campaign for Buick, which focuses on incredible moments from historic plays in female college athletics. However, instead of showing video footage, the campaign spots feature audio from sportscaster commentary, emphasizing the point that many people likely missed these highlights.

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Buick – Golden Goal

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Buick – Record Breaker

Alongside the clever spots, Buick has partnered with TOGETHXR , a female-led media company designed to showcase women and girls as game-changers.

Led by renowned female athletes Sue Bird, Chloe Kim, Alex Morgan and Simone Manuel, the partnership will host 'mentor huddles' in which viewers can witness a discussion between female athletes during major NCAA tournaments.