Budweiser’s big horse Big Game ad
The beer brand saddles up its famous Clydesdales for this nostalgic tale created by FCB/New York.
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Credits
powered by
- Agency FCB/New York
- Production Company SMUGGLER
- Director Henry-Alex Rubin
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Credits
powered by
- Agency FCB/New York
- Production Company SMUGGLER
- Director Henry-Alex Rubin
- Co-Founder Brian Carmody
- Co-Founder Patrick Milling-Smith
- Managing Director Sue Yeon Ahn
- Executive Producer Drew Santarsiero
- Head of Production Alex Hughes
- Editing Whitehouse Post/New York
- Executive Post Producer Ryan Smith / (Executive Post Producer)
- Head of Production Eric Schoen
- Editor Russell Icke
- Assistant Editor Paul Rummerfield
- Post Production The Mill/New York
- Senior Executive Producer Chris Connolly
- Executive Creative Director Gavin Wellsman
- VFX Supervisor Renato Carone
- Colorist Paul Yacono
- Music Arrangement/Music Licensing Barking Owl
- Executive Music Producer Ashley Benton
- Junior Music Producer Jenna Pangilinan
- Music Creative Director Kelly Bayett
- Music Creative Director Johanna Cranitch
- Sound Sonic Union
- Head of Sound Production Patrick Sullivan / (Head of Production)
- Sound Designer/Audio Mixer Steve Rosen
- Sound Designer Kelly Oostman
- Chief Creative Officer Michael Aimette
- Global Creative Partner Danilo Boer
- Group Creative Director Alexandre Abrantes
- Creative Director Laszlo Szloboda
- Creative Director Daniel Grech
- Creative Director Jason Gorman
- Line Producer Arlene McGann
- Associate Creative Director Lara Polovina
- Associate Creative Director David Green
- DP Pat Scola
- Production Designer Laura Fox
- HP Nick Williams
- Executive Integrated Producer Daniel Roversi
- Executive Producer Marissa Lando
- Song "The Weight" The Band
- Composer Jacob Plasse
Credits
powered by
- Agency FCB/New York
- Production Company SMUGGLER
- Director Henry-Alex Rubin
- Co-Founder Brian Carmody
- Co-Founder Patrick Milling-Smith
- Managing Director Sue Yeon Ahn
- Executive Producer Drew Santarsiero
- Head of Production Alex Hughes
- Editing Whitehouse Post/New York
- Executive Post Producer Ryan Smith / (Executive Post Producer)
- Head of Production Eric Schoen
- Editor Russell Icke
- Assistant Editor Paul Rummerfield
- Post Production The Mill/New York
- Senior Executive Producer Chris Connolly
- Executive Creative Director Gavin Wellsman
- VFX Supervisor Renato Carone
- Colorist Paul Yacono
- Music Arrangement/Music Licensing Barking Owl
- Executive Music Producer Ashley Benton
- Junior Music Producer Jenna Pangilinan
- Music Creative Director Kelly Bayett
- Music Creative Director Johanna Cranitch
- Sound Sonic Union
- Head of Sound Production Patrick Sullivan / (Head of Production)
- Sound Designer/Audio Mixer Steve Rosen
- Sound Designer Kelly Oostman
- Chief Creative Officer Michael Aimette
- Global Creative Partner Danilo Boer
- Group Creative Director Alexandre Abrantes
- Creative Director Laszlo Szloboda
- Creative Director Daniel Grech
- Creative Director Jason Gorman
- Line Producer Arlene McGann
- Associate Creative Director Lara Polovina
- Associate Creative Director David Green
- DP Pat Scola
- Production Designer Laura Fox
- HP Nick Williams
- Executive Integrated Producer Daniel Roversi
- Executive Producer Marissa Lando
- Song "The Weight" The Band
- Composer Jacob Plasse
Directed by Henry-Alex Rubin through SMUGGLER, Budweiser's Super Bowl spot sees a snowbound bar in peril – the beer is running low – saved from a tricky situation by the popular oversized equines.
More than just mascots, the Clydesdales have been an important part of Budweiser history for more than 80 years. In April 1933, August A. Busch, Jr. and Adolphus Busch III surprised their father, August A. Busch, Sr., with the gift of a six-horse Clydesdale hitch to commemorate the repeal of Prohibition of beer.
Realising the marketing potential of a horse-drawn beer wagon, the company also arranged to have a second six-horse Clydesdale hitch sent to New York to mark the event. The Clydesdales drew a crowd of thousands on their way to the Empire State Building, where a case of Budweiser was presented to former Governor Alfred E. Smith in appreciation of his years of service in the fight against Prohibition.
