British Arrows Awards 2016 Winners Announced
The British Arrows celebrate their 40th birthday in style, with AMVBBDO taking home an unprecedented number of arrows.
Last night the British Arrows held a double celebration as they celebrated their 40th birthday and another year of advertising excellence. The British Arrows Awards 2016 were hosted by David Mitchell, at Battersea Evolution in London, and it was their most spectacular night to date.
In total, 5 special awards, 17 gold and 33 silver arrows were presented. The Advertising Agency of the Year, who picked up an unprecedented 36 arrows in total, was AMVBBDO. The coveted award was sponsored by Talent Republic, with the brilliant Stanley Tucci of Talent Republic on site to present the award.
With multiple arrows for multiple campaigns, the Production Company of the Year award, sponsored by Panalux, was picked up by Outsider whilst global alcoholic drinks brand Diageo, Guinness was presented with the Advertiser of Excellence Award, sponsored by the Walker Art Centre.
This year’s tongue-in-cheek Christmas commercial, Spare The Act Laptop, for Currys PC World won a record four gold and three silver arrows and picked up the sought after Commercial of the Year Award, sponsored by Thinkbox. This advert accrued golds in the Retailer category, Best Over 90 Second TV Commercial using paid-for media, Best over 60 and up to 90 second TV Commercial, Computer, Hardware & Office Equipment and the Series Laptop; TV; Nespresso; Cooker won the Gold and Silver for UK TV Series and UK Cinema Series.
Jury Chairwoman Rosie Arnold comments; “After years of speculation about the demise of film, the signs are that it is not only alive and well but positively booming. The long length Christmas extravaganzas have raised the bar for the whole year. We found ourselves laughing out loud again and again. The brilliant talent and brains who have thought up, bought or crafted the work that won tonight are the reason I still love this business.”
The British Arrows 2016 Chairman’s Award was presented to Kim Papworth and Tony Davidson, Global Partners of Wieden+Kennedy. The Chairman’s Award is sponsored by MPC.
The full list of winners can be viewed here.
BRITISH ARROWS AWARDS 2016 FULL WINNERS LIST
GOLD
TV / ONLINE
ALCOHOLIC DRINKS
Diageo, Guinness Rugby, Never Alone Documentary
made for AMVBBDO by Tubby Brother c/o Stink, directed by Ben & Dan Tubby.
COMPUTER HARDWARE AND OFFICE EQUIPMENT
Currys PC World, Spare The Act Laptop
made for AMVBBDO by O Positive, directed by David Shane.
DIRECT RESPONSE
Harvey Nichols, Loyalty App, Shoplifters
made for adam&eveDDB by Blink, directed by Layzell Bros.
FASHION
H&M, Becoming Beckham
made for adam&eveDDB by Sonny London, directed by Fredrik Bond.
HOUSEHOLD SOAPS, DETERGENTS AND TOILETRIES
Finish, Dishes
made for Wieden+Kennedy by Riff Raff Films, directed by Megaforce.
INTERNATONAL
Loteria de Navidad, Lottery, Night Shift
made for Leo Burnett Madrid by Passion Pictures and Blur Films, directed by Againstallodds.
RETAILER
Currys PC World, Spare The Act Laptop
made for AMVBBDO by O Positive, directed by David Shane.
Currys PC World, Spare The Act TV
made for AMVBBDO by O Positive, directed by David Shane.
Harvey Nichols, Loyalty App, Shoplifters
made for adam&eveDDB by Blink, directed by Layzell Bros.
BEST 30 SECOND TV COMMERCIAL
Guardian, Guardian Newspapers, Fun Run
made for BBH by Outsider, directed by James Rouse.
BEST 30 SECOND TV COMMERCIAL (THE JOHN WEBSTER AWARD)
Guardian, Guardian Newspapers, Fun Run
made for BBH by Outsider, directed by James Rouse.
BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL
Currys PC World, Spare The Act Laptop
made for AMVBBDO by O Positive, directed by David Shane.
BEST OVER 90 SECOND TV COMMERCIAL USING PAID-FOR MEDIA
Currys PC World, Spare The Act Laptop
made for AMVBBDO by O Positive, directed by David Shane.
BEST OVER 90 SECOND WEB-BASED FILM
Diageo, Guinness Rugby, Never Alone Documentary
made for AMVBBDO by Tubby Brother c/o Stink, directed by Ben & Dan Tubby.
H&M, Becoming Beckham
made for adam&eveDDB by Sonny London, directed by Fredrik Bond.
SERIES
SPONSORSHIP BUMPERS
Specsavers, Opticians, Noir-Kings; Kiss; Hotel; Can't See A Thing; Cardiff
made for Specsavers Creative by Unit Media, directed by Richard James and Naomi Bishop.
UK TV SERIES
Currys PC World, Laptop; TV; Nespresso; Cooker
made for AMVBBDO by O Positive, directed by David Shane.
SILVER
TV / ONLINE
CHARITY
Cancer Research UK, Brand (Response) Campaign, Cancer Is Happening Right Now
made for Anomaly by The Garden Productions, directed by Henry Singer.
The Prince's Trust, Learn The Hard Way
made for CHI&Partners by Academy Films, directed by Seb Edwards.
FINANCIAL
HSBC, Commercial Banking, Lift
made for Grey London by Independent Films, directed by Gary Freedman.
John Lewis, Premier Home Insurance, Tiny Dancer
made for adam&eveDDB by Blink, directed by Dougal Wilson.
HOUSEHOLD APPLIANCES, MAINTENANCE AND SERVICES
Currys PC World, Spare The Act TV
made for AMVBBDO by O Positive, directed by David Shane.
Smart Energy GB, Smart Meters, Darts
made for AMVBBDO by Fat Lemon, directed by Chris Faith.
HOUSEHOLD SOAPS, DETERGENTS AND TOILETRIES
Tena, Tena Men, Control
made for AMVBBDO by Biscuit Filmworks, directed by Jeff Low.
NEW ADVERTISER TO TV
Smart Energy GB, Smart Meters, Darts
made for AMVBBDO by Fat Lemon, directed by Chris Faith.
NEWSPAPERS, MAGAZINES AND MUSIC
Guardian, Guardian Newspapers, Dinner Party
made for BBH by Outsider, directed by James Rouse.
Guardian, Guardian Newspapers, Fun Run
made for BBH by Outsider, directed by James Rouse.
RETAILER
John Lewis, Christmas, The Man on the Moon
made for adam&eveDDB by Somesuch, directed by Kim Gehrig.
Sainsbury's, Christmas, Mog's Christmas Calamity
made for AMVBBDO by Outsider, directed by James Rouse.
BRANDED CONTENT
H&M, Becoming Beckham
made for adam&eveDDB by Sonny London, directed by Fredrik Bond.
BEST 30 SECOND TV COMMERCIAL
Guardian, Guardian Newspapers, Dinner Party
made for BBH by Outsider, directed by James Rouse.
BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL
Currys PC World, Spare The Act Laptop
made for AMVBBDO by O Positive, directed by David Shane.
Finish, Dishes
made for Wieden+Kennedy by Riff Raff Films, directed by Megaforce.
Tena, Tena Men, Control
made for AMVBBDO by Biscuit Filmworks, directed by Jeff Low.
BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL
Currys PC World, Spare The Act TV
made for AMVBBDO by O Positive, directed by David Shane.
Hertz, Rental Vans, Cleaned Out
made for adam&eveDDB by Smuggler, directed by Guy Shelmerdine.
John Lewis, Premier Home Insurance, Tiny Dancer
made for adam&eveDDB by Blink, directed by Dougal Wilson.
BEST OVER 90 SECOND TV COMMERCIAL USING PAID-FOR MEDIA
Currys PC World, Spare The Act Cooker
made for AMVBBDO by O Positive, directed by David Shane.
John Lewis, Christmas, The Man on the Moon
made for adam&eveDDB by Somesuch, directed by Kim Gehrig.
Sainsbury's, Christmas, Mog's Christmas Calamity
made for AMVBBDO by Outsider, directed by James Rouse.
BEST OVER 90 SECOND WEB-BASED FILM
Currys PC World, Spare The Act Laptop
made for AMVBBDO by O Positive, directed by David Shane.
Diageo, Guinness Rugby, The Right Path Documentary
made for AMVBBDO by Tubby Brother c/o Stink, directed by Ben & Dan Tubby.
Harvey Nichols, Loyalty App, Shoplifters
made for adam&eveDDB by Blink, directed by Layzell Bros.
Sainsbury's, Christmas, Mog's Christmas Calamity
made for AMVBBDO by Outsider, directed by James Rouse.
CINEMA
BEST 60-90 SECOND CINEMA COMMERCIAL
Currys PC World, Spare The Act TV
made for AMVBBDO by O Positive, directed by David Shane.
John Lewis, Premier Home Insurance, Tiny Dancer
made for adam&eveDDB by Blink, directed by Dougal Wilson.
BEST OVER 90 SECOND CINEMA COMMERCIAL
Currys PC World, Spare The Act Laptop
made for AMVBBDO by O Positive, directed by David Shane.
Sainsbury's, Christmas, Mog's Christmas Calamity
made for AMVBBDO by Outsider, directed by James Rouse.
UK CINEMA SERIES
Currys PC World, Laptop; TV; Nespresso; Cooker
made for AMVBBDO by O Positive, directed by David Shane.
WEB-BASED SERIES
Tena, Tena Men, Control; Tips; Clench
made for AMVBBDO by Biscuit Filmworks, directed by Jeff Low.
BRONZE
TV / ONLINE
ALCOHOLIC DRINKS
AB InBev, Budweiser, Tommo’s Dream Goal
made for Anomaly by Rattling Stick, directed by Daniel Kleinman.
Diageo, Guinness Rugby, The Right Path Documentary
made for AMVBBDO by Tubby Brother c/o Stink, directed by Ben & Dan Tubby.
FASHION
Mulberry, The Miracle of Mulberry
made for adam&eveDDB by Outsider, directed by James Rouse.
HOUSEHOLD APPLIANCES, MAINTENANCE AND SERVICES
Currys PC World, Spare The Act Nespresso
made for AMVBBDO by O Positive, directed by David Shane.
MEDICINES AND DRUGS
Tena, Tena Men, Control
made for AMVBBDO by Biscuit Filmworks, directed by Jeff Low.
NEW ADVERTISER TO TV
Rekorderlig, Strawberry & Lime Cider, Silver Skaters
made for Saatchi & Saatchi by Biscuit Filmworks, directed by Andreas Nilsson.
NEWSPAPERS, MAGAZINES AND MUSIC
ELLE UK, #MOREWOMEN, #MOREWOMEN
made for Anomaly by RSA Films, directed by Alyssa Boni and Alex Holder.
PROMOTIONS
Harvey Nichols, Loyalty App, Shoplifters
made for adam&eveDDB by Blink, directed by Layzell Bros.
PUBLIC SERVICE ADVERTISING
The Prince's Trust, Learn The Hard Way
made for CHI&Partners by Academy Films, directed by Seb Edwards.
RETAILER
Currys PC World, Spare The Act Nespresso
made for AMVBBDO by O Positive, directed by David Shane.
TELEVISION AND RADIO STATION PROMOTIONS
Sky Sports, Time Traveller
made for Brothers and Sisters by Outsider, directed by Scott Lyon.
VEHICLES AND AUTOMOTIVE PRODUCTS
Audi UK, RS 3, Birth
made for BBH by Mill+, directed by Andrew Proctor.
Honda, HR-V, Stepping
made for mcgarrybowen by Somesuch, directed by Kim Gehrig.
Honda Motor Europe, Honda, Keep Up
made for Wieden+Kennedy by Friend, directed by ManvsMachine.
BEST NEW CREATIVE TEAM
Unilever, Pot Noodle, The Ring
by George Allen and Lizzie Moore for Lucky Generals by Blink, directed by Nick Ball.
BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL
Lurpak, Lurpak Spreadable, Freestyle
made for Wieden+Kennedy by MJZ London, directed by Juan Cabral.
BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL
AB InBev, Budweiser, Tommo’s Dream Goal
made for Anomaly by Rattling Stick, directed by Daniel Kleinman.
Currys PC World, Spare The Act Nespresso
made for AMVBBDO by O Positive, directed by David Shane.
HSBC, Commercial Banking, Lift
made for Grey London by Independent Films, directed by Gary Freedman.
BEST OVER 90 SECOND WEB-BASED FILM
Currys PC World, Spare The Act Cooker
made for AMVBBDO by O Positive, directed by David Shane.
Smart Energy GB, Smart Meters, Darts
made for AMVBBDO by Fat Lemon, directed by Chris Faith.
CINEMA
BEST 60-90 SECOND CINEMA COMMERCIAL
ADOT.com, Christmas Lights
made for Ogilvy & Mather Japan by ASD Lionheart, directed by Dan Nathan.
Harvey Nichols, Loyalty App, Shoplifters
made for adam&eveDDB by Blink, directed by Layzell Bros.
The Prince's Trust, Learn The Hard Way
made for CHI&Partners by Academy Films, directed by Seb Edwards.
BEST OVER 90 SECOND CINEMA COMMERCIAL
Audi UK, RS 3, Birth
made for BBH by Mill+, directed by Andrew Proctor.
Cancer Research UK, Brand (Response) Campaign, Cancer Is Happening Right Now
made for Anomaly by The Garden Productions, directed by Henry Singer.
Currys PC World, Spare The Act Cooker
made for AMVBBDO by O Positive, directed by David Shane.
Harvey Nichols, Loyalty App, Shoplifters
made for adam&eveDDB by Blink, directed by Layzell Bros.
BEST INTEGRATED
AB InBev, Budweiser, Dream Goal (Integrated Campaign)
made for Anomaly by Rattling Stick, directed by Daniel Kleinman.
Cancer Research UK, Brand (Response) Campaign, RIGHT NOW (Integrated Campaign)
made for Anomaly by The Garden Productions, directed by Henry Singer.
Channel 4, Humans, Persona Synthetics
made by 4Creative, directed by Keith McCarthy.
John Lewis, Christmas, The Man on the Moon
made for adam&eveDDB by Somesuch, directed by Kim Gehrig.
SERIES
SPONSORSHIP BUMPERS
Hardys Wine, Wine, Flag Hand; Oops; Bradley; Handshake; Bucket
made for McCann Central by Plaza Films, Sydney, directed by Dave Wood.
UK TV SERIES
Cancer Research UK, Brand (Response) Campaign, Cancer Is Happening Right Now; Sarah’s Science; Alfie’s Bath; Megan’s Radiotherapy; Catherine’s Good News; Angie's Grapefruit
made for Anomaly by The Garden Productions, directed by Henry Singer.
Guardian, Guardian Newspapers, Fun Run; Dinner Party; Kids’ Party
made for BBH by Outsider, directed by James Rouse.
WEB-BASED SERIES
Currys PC World, Laptop; TV; Nespresso; Cooker
made for AMVBBDO by O Positive, directed by David Shane.
Smart Energy GB, Smart Meters, Estimation - Bride; Doctor; Satnav
made for AMVBBDO by Hungry Man, directed by David Kerr.
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