Carlsberg Chocolate Bar Unwrapped in London
Fold7 surprised Londoners with an Easter treat this lunchtime by unwrapping a huge chocolate bar.
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For all those who have already taken an early Easter break, you’ll be gutted that you weren’t in the city today.
Carlsberg together with Fold7 unveiled a mysterious gold-wrapped Carlsberg-branded chocolate bar outside London’s Old Truman Brewery in Shoreditch.
At midday, the bar was unwrapped (below) to reveal the inner workings of a pub complete with a dartboard, bar tap and a TV remembering England’s greatest World Cup moments – all made out of chocolate.
Get down now to the Truman Brewery for a complimentary beer! #IfCarlsbergDid chocolate bars.https://t.co/h2mgmXgm0a
— Carlsberg UK (@CarlsbergUK) March 23, 2016
And of course, real beer was on offer at the counter...
“We knew that the British public love beer and chocolate, so we’re delighted to bring them together to create probably the best bar there could be,” says Carlsberg’s senior brand manager, Dharmesh Rana.
To find out more about the grand unwrapping, follow the #IfCarlsbergDid hashtag.
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