Böen Wines’ fun fake product

“It’s got a bit of a clay loam,” says the wine taster swirling a stick of gum under his nose, “I like the texture… it’s dirty. I’d say it tastes like dirt.”

This amusing spot, Terroir Gum, was created by agency Camp + King and directed with a deft comic touch by Michael Whelan. 

You’ll have to watch it to discover the amusing outcome of the brand’s new innovation, suffice it to say, the company is prouder of its new Ask Joe Virtual Wine Assistant, an app to educate wine drinkers around the world.