BMF's secret thoughts of animals for Petbarn
Giving voice to pampered pooches and laid-back lizards, this delightfully simple and well-written campaign speaks volumes.
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Credits
powered by
- Agency BMF/Sydney
- Production Company Finch
- Director Sam Hibbard
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Credits
powered by
- Agency BMF/Sydney
- Production Company Finch
- Director Sam Hibbard
- Sound Rumble Studios
- Chief Creative Officer Alex Derwin
- Creative Director Dantie Van Der Merwe
- Art Director Nadia Ahmad
- Copywriter Ellie Jones
- Head of Art & Design Lincoln Grice
- Designer Matthew Hughes
- Creative Sammy Hall
- Head of TV Jenny Lee-Archer
- Executive Producer/Managing Director Corey Esse
- Post Production Monica Tyson
- Post Producer Kani Saib
- Editor Joe Morris
- DP Liam Gilmour
- Art Buyer Basir Salleh
Credits
powered by
- Agency BMF/Sydney
- Production Company Finch
- Director Sam Hibbard
- Sound Rumble Studios
- Chief Creative Officer Alex Derwin
- Creative Director Dantie Van Der Merwe
- Art Director Nadia Ahmad
- Copywriter Ellie Jones
- Head of Art & Design Lincoln Grice
- Designer Matthew Hughes
- Creative Sammy Hall
- Head of TV Jenny Lee-Archer
- Executive Producer/Managing Director Corey Esse
- Post Production Monica Tyson
- Post Producer Kani Saib
- Editor Joe Morris
- DP Liam Gilmour
- Art Buyer Basir Salleh
We all know our pets like a bit of pampering, but it would be great to hear how they actually feel.
Giving voice to the inner thoughts of the scamps is Life’s a Treat, BMF's wryly witty campaign for Australian store Petbarn, in which a glimpse into the minds of a dog, cat, bearded dragon, fish and puppy are provided in adorable detail.
With terrific copywriting (not least the names), drilling down into everyday moments that make us love our pets, combined with a pitch-perfect VO and sweetly subtle director from FINCH's Sam Hibbard, this simple series cleverly speaks directly to the heart of animal lovers.
Petbarn – Life's A Treat - Meet Rizzo
Petbarn – Life's A Treat - Meet Chi Chi
Petbarn – Life's A Treat - Meet Giovanni
Petbarn – Life's A Treat - Meet Shonda
“It doesn’t take much to make pets happy," comments Dantie van der Merwe, Creative Director at BMF "Sometimes it takes just exactly the right thing. We hope it brings a knowing smile to both pets and pet parents everywhere.”
Adriane McDermott, Chief Marketing Officer at Petbarn adds: “Everything we do and everything we range at Petbarn helps make ‘life a treat' because we believe pet's health and wellness leads to everyone's happiness. We know they're more than pets, BMF helped us show we're much more than just a pet store."
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