BlueRock Names Lederman VP, MD
Jennifer Lederman, the former National Managing Director of Red Car, is named the new Managing Director of New York editorial company BlueRock.
BlueRock Names Jennifer Lederman VP, MD
Jennifer Lederman has been named Vice President and Managing Director of BlueRock, the New York-based creative editorial company. As BlueRock's VP/Managing Director, Lederman brings with her a deep knowledge the editorial business and a passion for working with editors. She has extensive experience on both the agency and post production sides of the advertising arena. At BlueRock, she will lead a creative editorial roster in addition to managing its seasoned production team. Lederman will also spearhead all client/account relationships, and looks to foster new business opportunities and talent recruitment.
Lederman replaces Cara Cutrone, who was recently named VP and Managing Director for the visual effects and design shop Spontaneous, a sister company to BlueRock. Previous to joining BlueRock, Lederman was the National Managing Director at Red Car, where she initiated growth in alternate markets while running the New York office and overseeing Red Car's other locations. She was also the driving force behind Redhead, Red Car's design and visual effects division. Recent BlueRock work includes spots for Wendy's and Royal Caribbean Cruise Lines that ran in spot markets during the Super Bowl broadcast.
Published 28 February, 2011
