Blåkläder goes for broke

Bringing levity to the serious business of hard-wearing fluorescent workwear, this droll spot for Blåkläder clothing was created in house and directed by Filip Nilsson through Nils Ljunggren AB.

Titled, Say No to Bad, the film tackles the problem of built-in obsolescence by comparing the brand’s reliable fixings and durable textiles to shoddy items that cause a range of slapstick scenarios.

Nilsson takes a refreshingly wry stance on exploding roombots, washing machines producing foam volcanoes, runaway mowers and a collapsing blow-up pool that leaves a lilo surfer high and dry.