Blåkläder goes for broke
The Swedish work apparel company launches a hilarious spot leveraging the good old-fashioned humour of things going kaput.
Credits
powered by-
- Production Company Nils Ljunggren AB
- Director Filip Nilsson
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Credits
powered by- Production Company Nils Ljunggren AB
- Director Filip Nilsson
- Editor Ben Canny
- Production Service The Rink Films
- Producer Nils Ljunggren
- DP Gosta Reiland
![](https://d17mj1ha1c2g57.cloudfront.net/v1/PtrOoOEeeCdo2Rp0MOu29yLRahc/1024x576%23/80/shotsmag/production/clips/6c81c310-8b60-4f04-84dd-e6188fa35c38/1695295981461.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Production Company Nils Ljunggren AB
- Director Filip Nilsson
- Editor Ben Canny
- Production Service The Rink Films
- Producer Nils Ljunggren
- DP Gosta Reiland
Bringing levity to the serious business of hard-wearing fluorescent workwear, this droll spot for Blåkläder clothing was created in house and directed by Filip Nilsson through Nils Ljunggren AB.
Titled, Say No to Bad, the film tackles the problem of built-in obsolescence by comparing the brand’s reliable fixings and durable textiles to shoddy items that cause a range of slapstick scenarios.
Nilsson takes a refreshingly wry stance on exploding roombots, washing machines producing foam volcanoes, runaway mowers and a collapsing blow-up pool that leaves a lilo surfer high and dry.