Big fish, small house
IKEA Japan’s new campaign, Tiny Homes, introduces the most unreal real estate agent.
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Credits
powered by
- Agency Wieden + Kennedy/Tokyo
- Production Company Nakama
- Director Mackenzie Sheppard
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Credits
powered by
- Agency Wieden + Kennedy/Tokyo
- Production Company Nakama
- Director Mackenzie Sheppard
- Post / VFX House NOMAD Editing Company/Tokyo
- Music audioforce
- Creative Director / Art Director Max Pilwat
- Creative Lead / Copywriter Andrew Miller
- Art Director Chihiro Konno
- Copywriter Yuji Takahashi
- Copywriter Nedal Ahmed
- Head of Production Kerli Teo
- Producer Masataka Odaka
- Producer Siyun Kim
- Producer Kosuke Sasaki
- Editor Jacob Kim
- Executive Creative Director Scott Dungate
- Line Producer Simon Amar
- Colorist James Clayton Daniels
- Art Director Diana Ganea
- Producer Saori Nakakariya
- Agency Editor Vinod Vijayasankaran
- Director Kai Hoshino Sandy
- Executive Producer Kenji Lepretre Sato
- DP Ivan Kovac
Credits
powered by
- Agency Wieden + Kennedy/Tokyo
- Production Company Nakama
- Director Mackenzie Sheppard
- Post / VFX House NOMAD Editing Company/Tokyo
- Music audioforce
- Creative Director / Art Director Max Pilwat
- Creative Lead / Copywriter Andrew Miller
- Art Director Chihiro Konno
- Copywriter Yuji Takahashi
- Copywriter Nedal Ahmed
- Head of Production Kerli Teo
- Producer Masataka Odaka
- Producer Siyun Kim
- Producer Kosuke Sasaki
- Editor Jacob Kim
- Executive Creative Director Scott Dungate
- Line Producer Simon Amar
- Colorist James Clayton Daniels
- Art Director Diana Ganea
- Producer Saori Nakakariya
- Agency Editor Vinod Vijayasankaran
- Director Kai Hoshino Sandy
- Executive Producer Kenji Lepretre Sato
- DP Ivan Kovac
Created by W+K Tokyo, this brilliantly bizarre series of spots features the Swedish retailer’s soft toy shark, BLÅHAJ, brought to life as an excitable ‘Real Estate Shark’.
The mini-series follows the fishy fellow as he explains his fondness for small spaces and sees him hit the streets of Tokyo to find the perfect small apartment to makeover with the help of IKEA’s Interior Design Team.
His mission is to find a really tiny apartment in the city centre, fully furnish it with smart space-saving IKEA solutions and make it available to rent for a limited period (and exclusively for IKEA Family Members) for the insanely little price of 99 yen per month.
The spots are refreshingly bonkers and the fun of watching the 10m2 apartment kitted out with ingenious space-maximising furnishings is only heightened by the exuberant antics of the jolly Jaws-look-alike.
IKEA – Tiny Homes - Episode 2
IKEA – Tiny Homes - Episode 3
