Bianco gives us an uplifting love story
The Danish shoe brand encourages us to 'step out of your head' in delightful short The Lift
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Credits
powered by
- Agency &Co/Copenhagen
- Production Company New Land
- Director Daniel Kragh Jacobsen
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Credits
powered by
- Agency &Co/Copenhagen
- Production Company New Land
- Director Daniel Kragh Jacobsen
- Copywriter Mathias Trads Olesen
- Art Director Anna Katrine Winblad Nielsen
- Art Director Lea Flodgaard
- Creative Director Thomas Hoffmann
- Colorist Hannibal Lang
- Producer Anne-Mette Lund
- Creative Anna Katrine Winblad Nielsen
- Executive Producer Thor Brammer Jacobsen
- Producer Maria-Louise Ottesen
- DP Jasper Spanning
- Editor Carla Luffe Heintzelmann
- Sound Designer Mathias Dehn
- 1st AD Nikolaj Storgaard Mortensen
- 2nd AD Bertil Vorre
- Production Assistant Clara Salskov
- Music Anders Singh Vesterdahl
Credits
powered by
- Agency &Co/Copenhagen
- Production Company New Land
- Director Daniel Kragh Jacobsen
- Copywriter Mathias Trads Olesen
- Art Director Anna Katrine Winblad Nielsen
- Art Director Lea Flodgaard
- Creative Director Thomas Hoffmann
- Colorist Hannibal Lang
- Producer Anne-Mette Lund
- Creative Anna Katrine Winblad Nielsen
- Executive Producer Thor Brammer Jacobsen
- Producer Maria-Louise Ottesen
- DP Jasper Spanning
- Editor Carla Luffe Heintzelmann
- Sound Designer Mathias Dehn
- 1st AD Nikolaj Storgaard Mortensen
- 2nd AD Bertil Vorre
- Production Assistant Clara Salskov
- Music Anders Singh Vesterdahl
Sharing a lift can lead to many an awkward encounter.Too short a journey to hold a proper conversation, too long to truly pretend that your lift-mate(s) aren't really there, mumbled pleasantries and a non-committal nod are about the best most of us can muster whilst elevating.
In this delightful 4-minute short The Lift, for Danish shoe brand Bianco, we not only get to relish in the endless nonversations between the two likeable protagonists, we also get to read their thoughts in the form of colour-coded subtitles.
Sharply directed by New Land director Daniel Kragh-Jacobsen through creative agency &Co, the comedic interactions and *SPOILER ALERT* painful anti-climax do well to remind us that we need to 'step out of your head' once in a while.
