BGMI’s bonkers butterfly effect
An absurd sequence of scenarios give players a perfectly-timed gaming break in a mad trio of spots from the Indian mobile game.
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Credits
powered by
- Agency DDB Mudra Group/Mumbai
- Production Company Klture Studios
- Director Sukriti Tyagi
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Credits
powered by
- Agency DDB Mudra Group/Mumbai
- Production Company Klture Studios
- Director Sukriti Tyagi
- Chief Creative Officer Rahul Mathew
- Creative Director Vishnu Srivatsav
Credits
powered by
- Agency DDB Mudra Group/Mumbai
- Production Company Klture Studios
- Director Sukriti Tyagi
- Chief Creative Officer Rahul Mathew
- Creative Director Vishnu Srivatsav
Creative agency 22feet Tribal Worldwide has launched this wonderfully ridiculous series of spots for India’s popular battle royale game, Battlegrounds Mobile India (BGMI), directed by Sukriti Tyagi through Klture Studios
From lovesick gangsters to fishy fiascos, the three quirky films depict humorously absurd scenarios triggered by minor events, ultimately leading to characters finding the perfect short break to play BGMI.
Vishnu Srivatsav, Creative Head – 22feet Tribal Worldwide said, “We were seeking the most precious commodity in the known universe, time. And not a large amount of time, but a tiny sliver of it. But we know that every second of free time that people get is a gift from the universe. So we went ahead and made films that showed the amount of things that needed to happen for anyone to get just a little bit of time. We worked on the crazy, yet plausible set of events that lead to you getting a little bit of time for BGMI’s quick game modes.”
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