Betfred puts its faith in football
A touching campaign from the betting platform captures the emotion, rituals and communities at the heart of UK tournament culture.
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Credits
View on- Agency Dept/London
- Production Company Sticker Studios
- Director Luke Brookner
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Credits
View on- Agency Dept/London
- Production Company Sticker Studios
- Director Luke Brookner
- Senior Creative Bradley Palmer
- Creative Director Chris Boys
- Senior Producer Katie MacDonald
- Head of Production Natalie Price
- Associate Creative Director Joseph Jordan
- Executive Producer Sam Page-Jones
- Producer Georgia Wall
- DP Noel Schoolderman
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Credits
powered by- Agency Dept/London
- Production Company Sticker Studios
- Director Luke Brookner
- Senior Creative Bradley Palmer
- Creative Director Chris Boys
- Senior Producer Katie MacDonald
- Head of Production Natalie Price
- Associate Creative Director Joseph Jordan
- Executive Producer Sam Page-Jones
- Producer Georgia Wall
- DP Noel Schoolderman
With the help of digital agency Dept, British betting brand Betfred has launched this uplifting initiative, We The Believers, which celebrates the unwavering confidence and unity of UK football fans.
Launched ahead of the biggest tournament of the summer, the hero film, directed by Luke Brookner through Sticker Studios, illustrates the emotional arc of modern football fans including pregame rituals, tension and celebration.
Set against a distinctly British backdrop with a diverse cast, Brookner whisks us through intimate and authentic scenes as fans dye their hair, raise flags, talk tactics and finally celebrate wins with strangers, capturing the ripples of unity and pride that football ignites across the nation.
