Be kind, rewind your ASICs
Utilizing beautiful photography and sharp transitions, this film shows just what goes into their new recycled shoe.
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Credits
powered by
- Agency Querida/Barcelona
- Production Company Manana
- Director Maria Sosa Betancor
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Credits
powered by
- Agency Querida/Barcelona
- Production Company Manana
- Director Maria Sosa Betancor
- Producer Susana Ripa
- Editor Ask For Cherry Cola
- Voice Over Tana Latorre
Credits
powered by
- Agency Querida/Barcelona
- Production Company Manana
- Director Maria Sosa Betancor
- Producer Susana Ripa
- Editor Ask For Cherry Cola
- Voice Over Tana Latorre
Smooth editing in this piece allows for swift, engaging imagery that emulates great change over a short period of time.
Cut in photographs of the ocean’s debris, rotting food, and plastic bags, this high-energy promo for ASICS. Rewind the Planet, Rewind Waste combines natural and technological imagery to create a multi-media, collage-inspired film.
In the spirit of reuse, the ASIC shoe featured in a redesign of the 1990 Gel-Lyte shoe designed by Shigeyuki Mitsui. The film was directed by María Sosa Betancor of Biscuit Filmworks and produced by Mañana. Querida acted as the agency lead on the campaign.
