A Schweppes for every occasion
Combining a series of high-production-value vignettes, the sparkling drink gravels from an Italian mafia-run restaurant to... outer space, I mean, why not?
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Credits
powered by
- Agency TBWA/Paris
- Production Company Solab
- Director Romain Chassaing
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Credits
powered by
- Agency TBWA/Paris
- Production Company Solab
- Director Romain Chassaing
- Executive Producer Edouard Chassaing
- Post Producer Melanie Bernard
- Sound Production Olivier Lefebvre
- Sound Designer Yann Levasseur
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Art Director Philippe Rachel
- Art Director Carl Harborg
- CEO/HP Maxime Boiron
- Producer Elisabeth Boitte
- Editor Manuel Coutant
- 3D Supervisor Jerome Oliveras
- VFX Supervisor/Compositing Jonathan Lagache
Credits
powered by
- Agency TBWA/Paris
- Production Company Solab
- Director Romain Chassaing
- Executive Producer Edouard Chassaing
- Post Producer Melanie Bernard
- Sound Production Olivier Lefebvre
- Sound Designer Yann Levasseur
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Art Director Philippe Rachel
- Art Director Carl Harborg
- CEO/HP Maxime Boiron
- Producer Elisabeth Boitte
- Editor Manuel Coutant
- 3D Supervisor Jerome Oliveras
- VFX Supervisor/Compositing Jonathan Lagache
- Song "I Like It Like That" Tito Nieves
Going all-in with every concept, I Like It Like That is a fun, almost irreverent campaign.
Without any real dissonance at all, the film jumps from a darkened restaurant to a bright chess tournament, and then into an intergalactic battle. With a smart setup and a quick product reveal, TBWA\Paris has developed a deceptively impressive film.
The upbeat piece was directed by Romain Chassaing and produced by SOLAB. The track featured, "I like it Like that" was originally performed by Pete Rodriguez and was re-orchestrated by Vanny Jordan and his musicians in Medellin, and remixed by leading DJ/producer Chinese Man.
