Be kind and rewind this retro Blockbuster spot
Played exclusively as part of the World's Last Blockbuster's Super Bowl screening party (on VHS, natch), this apocalyptic tribute to the last bastion of rentals is a nostalgic treat from Atlantic New York.
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Credits
powered by
- Agency Atlantic/New York
- Production Company Dweck Productions
- Director Theodore Schaefer
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Credits
powered by
- Agency Atlantic/New York
- Production Company Dweck Productions
- Director Theodore Schaefer
- Director Paul Gale
- Production Company Having Changed Productions
- Color/Finishing Irving Harvey
- Colorist Samuel Gursky
- VFX Artist Danny Behar
- Art Director Elizabeth Cala
- Art Director Jessica Morford
- Co-Founder/Chief Creative Officer Joao Coutinho
- Co-Founder/Chief Creative Officer Marco Pupo
- Copywriter AO Baker
- Creative Director Daniel Greener
- Head of Production Greg Jenkins
- Partner/Managing Director Suzanne Barbosa
Credits
powered by
- Agency Atlantic/New York
- Production Company Dweck Productions
- Director Theodore Schaefer
- Director Paul Gale
- Production Company Having Changed Productions
- Color/Finishing Irving Harvey
- Colorist Samuel Gursky
- VFX Artist Danny Behar
- Art Director Elizabeth Cala
- Art Director Jessica Morford
- Co-Founder/Chief Creative Officer Joao Coutinho
- Co-Founder/Chief Creative Officer Marco Pupo
- Copywriter AO Baker
- Creative Director Daniel Greener
- Head of Production Greg Jenkins
- Partner/Managing Director Suzanne Barbosa
You probably didn't see this cheeky ad in your exciting Super Bowl parties on Sunday, unless, that is, you happened to be at the World's Last Blockbuster.
Played (on VHS, of course) as part of the store's watch party in Bend, Oregon, Until The Bitter End sees a cockroach journey through an apocalyptic landscape, only to stumble across the stalwart rental outlet looking as resplendent as ever.
Directed by Theodore Schaefer and Paul Gale — two award-winning NYC-based indie filmmakers — and co-produced by Dweck Productions and Having Changed Productions, the witty bit of nostalgia from Atlantic New York makes a nice change from the (ironically) big-budget blockbusters that played during the match itself
Store manager Sandi Harding said: "We know that the world as we know it may be coming to an end, but we refuse to go down without a fight. We want to remind everyone that there's something special about the tangible experience of browsing the shelves and discovering something new.
"And honestly, if the world is ending, we want to go out with a bang".
Dan Greener, Creative Director, Atlantic New York added: “We figured that America loves rooting for the little guy so perhaps they might find it in
their hearts to root for one of its littlest. And maybe in the process celebrate what the big game is all about: gathering around a screen with your friends and family to watch something special happen.
"An experience Blockbuster happens to know a thing or two about.”
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