BBC aims to earn our trust
This new campaign shows the importance of information, accuracy and - ultimately - trust in this powerful film for BBC News.
Credits
powered by- Agency BBC Creative/London
- Production Company Academy
- Director Billy Boyd Cape
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Credits
powered by- Agency BBC Creative/London
- Production Company Academy
- Director Billy Boyd Cape
- Editing tenthree
- Post Production nineteentwenty
- Sound Soundtree Music
- Executive Producer Simon Cooper
- Producer Juliette Harris
- Producer Rachel Goodger
- Editor Stephen Dunne
- Colorist Kai Van Beers
- Producer Neil Athale
- Sound Henning Knoepfel
- Creative Tom Flynn
- Creative Francisco (Patxi) Elizalde
- Creative Director Becca Pottinger
- Creative Head Lisa Pettit
- Executive Creative Director Rasmus Smith Bech
- Producer Victoria Mortell
![](https://d17mj1ha1c2g57.cloudfront.net/v1/npsPUd5nXaNuv8Th55oHCVG3V-E/1024x576%23/80/shotsmag/production/clips/1664791637/1ed26ca0-67f3-4518-9797-055f3e13e5ef.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency BBC Creative/London
- Production Company Academy
- Director Billy Boyd Cape
- Editing tenthree
- Post Production nineteentwenty
- Sound Soundtree Music
- Executive Producer Simon Cooper
- Producer Juliette Harris
- Producer Rachel Goodger
- Editor Stephen Dunne
- Colorist Kai Van Beers
- Producer Neil Athale
- Sound Henning Knoepfel
- Creative Tom Flynn
- Creative Francisco (Patxi) Elizalde
- Creative Director Becca Pottinger
- Creative Head Lisa Pettit
- Executive Creative Director Rasmus Smith Bech
- Producer Victoria Mortell
A new campaign from BBC Creative is an impactful film that uses stock footage and additional text to explain the importance of the BBC's editorial guidelines.
These guidelines include an emphasis on accuracy, validation, corroboration and the first hand witnessing of events.
Directed by Billy Boyd Cape through Academy London, and edited by Stephen Dunne through tenthree, the two-minute spot takes a leaf out of some of the New York Times' recent campaigns, focussing on documentary images, on-screen text and clever sound design to tell an important and compelling story about the ongoing war in Ukraine and about the importance of trust in a news provider.
'If you know how it's made, you can trust what it says' explains the endline of the film.