Banco de Bogotá is rolling with the changes

As part of an ongoing campaign featuring 50 spots, these three films – Love-Hate, Change of Face and Room for Bub – share a common theme: nothing stays the same forever.

Created by McCann Colombia and directed by Gustavo Pérez, these three charming spots feature a former dog-hater who winds up shelling out a fortune on a stray pooch, a woman who decides to spend her nose job fund on something a lot more important, and a couple who are about to become a family of three.

The aim of the campaign is to make it clear that this a bank that cares in a big way – about major issues: sustainability, development and the environment – but above all, about the people it serves.

“Changes… they always cost,” says the voiceover. “But we’re always there to help you.”