Ballerinas, footballers, astronauts and tigers combine to make the new Kia

It takes a lot to make a car: design precision; durable materials; ballerinas; footballers; a tiger...

OK, so not all of these elements are needed in every vehicle's construction but, according to this launch spot for the Indian market, they are the 'magical inspirations' that make up a Kia.

Creating a hypnotic production-line-of-sorts. Inspiration, from creative agency Sideways Consulting and director Vijay Sawant, is a fun and memorable campaign that showcases the playful side of the car brand.