B&Q's trade secrets
In its first brand campaign for five years, B&Q Tradepoint enlists genuine tradespeople to showcase the breadth of their knowledge.
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Credits
powered by
- Agency Uncommon/London
- Production Company In-House at Agency
- Director Lucy Luscombe
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Credits
powered by
- Agency Uncommon/London
- Production Company In-House at Agency
- Director Lucy Luscombe
Credits
powered by
- Agency Uncommon/London
- Production Company In-House at Agency
- Director Lucy Luscombe
While painting a wall or fitting a shelf might be easy enough for some DIYers, larger home improvement plans require a bit more in-depth knowledge, as this charming campaign for B&Q Tradepoint shows.
Featuring genuine tradespeople recounting all of the bits and bobs necessary for a big job, For The Trade wears its authenticity on its (dusty) sleeve.
Assembled by Uncommon Creative Studio, with director Lucy Luscombe capturing the veracity of the content with in-your-face angles and delicious interruptions, this smart message is delivered to perfection.
B&Q – For The Trade - Lay a Floor
B&Q – For The Trade - Stud Wall
