Aziz Aljasmi's sweetly silly campaign for The Chocolate Bar
A calamitous event is sugar-coated in this fun spot for the Kuwaiti restaurant chain.
Credits
powered by- Agency Beattie + Dane/Kuwait City
- Production Company Good People Films
- Director Aziz Aljasmi
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Credits
powered by- Agency Beattie + Dane/Kuwait City
- Production Company Good People Films
- Director Aziz Aljasmi
- agency Beattie + Dane/Kuwait City
- post production Lizard | Egypt
- production house Good People Films
- editing The Barbershop/Cairo
- Executive Creative Director Anes Al-Rayes
- DP Pierre Mouarkech
- Producer Omar Khalil
- Editor Amr Rabee
- Colorist Karim Mira
- Executive Producer Khaled Zaki
Credits
powered by- Agency Beattie + Dane/Kuwait City
- Production Company Good People Films
- Director Aziz Aljasmi
- agency Beattie + Dane/Kuwait City
- post production Lizard | Egypt
- production house Good People Films
- editing The Barbershop/Cairo
- Executive Creative Director Anes Al-Rayes
- DP Pierre Mouarkech
- Producer Omar Khalil
- Editor Amr Rabee
- Colorist Karim Mira
- Executive Producer Khaled Zaki
You'd think the concept of a woman potentially careering off a cliff in an out-of-control car wouldn't necessarily relate to a restaurant specialising in sweet treats... but you'd be wrong.
In Aziz Aljasmi's Life Happens... Chocolate Helps film, the delicious allure of a cocoa snack helps a rider ignore the danger she is in.
Created by Beattie+Dane to promote The Chocolate Bar, a Kuwaiti chain famous for their desserts and cakes, this amusing take on the power of taste is a bar above.