AXA's pledge to protect women
The insurance company underscores the importance of empowering and supporting women in a moving campaign by Publicis Conseil.
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Grand Bazar
- Director Madeline Clayton
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Grand Bazar
- Director Madeline Clayton
- Executive Producer Gaetan Le Goff
- Post Production/Music/Sound Prodigious Paris
- Color Company 3/London
- Colorist Simon Bourne
- President Marco Venturelli
- Global Executive Creative Director Stephen O'Leary
- Art Director Laura Aondio
- DP Thimios Bakatakis
- Copywriter Francesca Vitello
- Art Director Alexandre Perdereau
- Editor - Director's Cut Zoe Sassier
- Editor Yves Beloniak
- Art Director Lucie Puybonnieux
- Producer Armelle Sudron
- Sound Creative Director Christophe Caurret
- Flame Artist/Graphics Dan Niculescu
- Audio Producer Carsten Krueger
Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Grand Bazar
- Director Madeline Clayton
- Executive Producer Gaetan Le Goff
- Post Production/Music/Sound Prodigious Paris
- Color Company 3/London
- Colorist Simon Bourne
- President Marco Venturelli
- Global Executive Creative Director Stephen O'Leary
- Art Director Laura Aondio
- DP Thimios Bakatakis
- Copywriter Francesca Vitello
- Art Director Alexandre Perdereau
- Editor - Director's Cut Zoe Sassier
- Editor Yves Beloniak
- Art Director Lucie Puybonnieux
- Producer Armelle Sudron
- Sound Creative Director Christophe Caurret
- Flame Artist/Graphics Dan Niculescu
- Audio Producer Carsten Krueger
Women, representing 50% of the world’s population, face disproportionate risks compared to men throughout their lifetime, in all areas from relationships to business, from sports to education.
In light of these facts, multinational insurance company AXA has launched this poignant spot by Publicis Conseil, directed by Madeline Clayton through Grand Bazar, pledging to support to girls and women through its global and local initiatives.
Set to a gentle and somber rendition of Girls Just Wanna Have Fun, the film, titled Being a woman shouldn’t be a risk, sensitively depicts familiar situations of women exposed to risks from birth to adulthood. The film does not position women as victims, nor as super-women; instead, it sets the record straight and forces us to think differently.
