Audi launches new Audi Q retail campaign via BMF

Directed by Sweetshop’s Joel Harmsworth the elegant yet exhilarating visuals are paired with Doris Day’s Dream A Little Dream, re-imagined by Rumble Studios.

Says Nikki Warburton, Chief Customer and Marketing Officer, Audi Australia: “The Audi Q family is iconic: well-known for sophisticated design, thrilling performance and intelligent versatility. We're pleased to highlight the special place these vehicles occupy in the Australian market through this campaign.”

Says Doug Hamilton, Creative Director BMF: “It’s easy for car retail ads to look beautiful yet feel void of charm or joy. We’re happy with where we were able to take this campaign, balancing sophistication with soul. It will cut through the noise and cement Audi’s position as the only luxury marque worth dreaming about.”

The national campaign has just launched and will be live until the end of December.