At 50, Adidas can still kick it
This animation mash-up spins, dances, and kicks through a series of styles, iconic colorways and sick styles in celebration of Adidas' Superstar 50th Anniversary.
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Credits
powered by
- Agency Hypebeast/Hong Kong
- Production Company The Others
- Director Device
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Credits
powered by
- Agency Hypebeast/Hong Kong
- Production Company The Others
- Director Device
- Animation Production Device
- Director Crystal Choi
- Animation Director Marcello Buselli
- DP Dustin Tung
- Animator Casper Nykopp
- Animator Genis Rigol
- Animator Ezequiel Cruz
- 2D Animation Pol Sola
- 2D Animation Erik Righetti
- 3D Animation Raul Peix
- Art Director Eudald Salarich
- Compositor Carlo Candido-Todesco
Credits
powered by
- Agency Hypebeast/Hong Kong
- Production Company The Others
- Director Device
- Animation Production Device
- Director Crystal Choi
- Animation Director Marcello Buselli
- DP Dustin Tung
- Animator Casper Nykopp
- Animator Genis Rigol
- Animator Ezequiel Cruz
- 2D Animation Pol Sola
- 2D Animation Erik Righetti
- 3D Animation Raul Peix
- Art Director Eudald Salarich
- Compositor Carlo Candido-Todesco
With slick production, a chalky edge, and style taken from Adidas shoes, this quirky, Device-driven promo is a fun animatic showing off serious skill.
It’s a good time to be an animator, and pushing the boundaries between live-action and animation is a perfect way to continually experiment at the edges of the artform. In Superstar’s 50th Anniversary, a group of men is transformed into animated figures over Chinese characters that meld and mix into the background. The color palette is limited and beautiful, the elements of contrast flowing snd spinning into each other.
It’s an expertly made and well-developed advert, and the shoes are constantly changing and shifting, a statement on style and the nature of fashion. Hypebeast Hong Kong has developed a fun and energetic promo for the brand.
