Apple's shapeshifting celebration of Chinese New Year
Now an annual tradition, 2024's short Little Garlic, shot on the iPhone 15 Pro Max, tells the story of a young girl struggling to find herself when she can look like anybody.
Credits
powered by- Agency TBWA\Media Arts Lab/Shanghai
- Production Company RadicalMedia/USA
- Director Marc Webb
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Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency TBWA\Media Arts Lab/Shanghai
- Production Company RadicalMedia/USA
- Director Marc Webb
- DP Cecile Zhang
- Music Varqa Buehrer
Credits
powered by- Agency TBWA\Media Arts Lab/Shanghai
- Production Company RadicalMedia/USA
- Director Marc Webb
- DP Cecile Zhang
- Music Varqa Buehrer
In its seventh year, Apple and Media Arts Lab's annual Chinese New Year film always delivers a slice of short-form that is not only narratively satisfying, but also demonstrates many of the latest kit's snazzy features.
This year's offering, Little Garlic, is no exception, telling the story of a young girl battling with her insecurities and, in the process, developing some remarkable shapeshifting abilities.
Directed by Radical Media's Marc Webb (no stranger to tales of super-powers, having helmed The Amazing Spider-Man films), the film manages to skirt on the fantastical helped by the performance of Chinese star Fan Wei, and acclaimed writer Pan Yiran; with the tech-demo side not ignoring artistry thanks to Cecile Zhang, director of photography, and Li Anran, art director, using key iPhone 15 Pro Max features, including 5x optical zoom, Action mode, and Cinematic mode.
The film is accompanied by an entertaining BTS video, further demonstrating the abilities of the tech.
Credits
powered by- Agency TBWA\Media Arts Lab/Shanghai
- Production Company RadicalMedia/USA
- Director Marc Webb
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency TBWA\Media Arts Lab/Shanghai
- Production Company RadicalMedia/USA
- Director Marc Webb
- DP Cecile Zhang
- Music Varqa Buehrer
Credits
powered by- Agency TBWA\Media Arts Lab/Shanghai
- Production Company RadicalMedia/USA
- Director Marc Webb
- DP Cecile Zhang
- Music Varqa Buehrer