Apple's retro styles
The brand's iconic colour-block silhouettes are brought back for a fun collab with Harry Styles.
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Credits
powered by
- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Iconoclast
- Director Gal Muggia
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Credits
powered by
- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Iconoclast
- Director Gal Muggia
- Director Vania Heymann
- Talent Harry Styles
Credits
powered by
- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Iconoclast
- Director Gal Muggia
- Director Vania Heymann
- Talent Harry Styles
Apple has had its fair share of iconic ad imagery in its years, but the boogying silhouettes from the brand's 2003 campaign for its iPod range must sit up amoungst the most recognisable.
This time round they've lost the 'pod but have another ace up their sleeve - the dulcet tones, flailing moves and handsome (albeit colour-washed) face of Harry Styles.
Teaming up with the popster to advertise the product’s key technology - Spatial Audio with dynamic head tracking - TBWA\Media Arts Lab and directors Gal Muggia and Vania Heymann combine layered images with Styles' electrobeat, harmony-filled bop, making for a perfect track/visual combo to exemplify the tech experience.
