Apple’s level playing field

Created by Apple's in-house team and helmed by Derek Cianfrance (Sound of Metal, Blue Valentine) through Radical Media, The Relay sends a timely message of equity as it follows eight athletes competing in a four-stage, real-time relay race. 

While competition between athletes with and without disabilities is common, it’s rarely portrayed on screen. This campaign aims to raise awareness about how innovative accessibility tech is being used to create a more equitable playing field for everyone.

The cast is comprised of highly competitive athletes from around the world, some of whom  are contenders for the global stage in Los Angeles in 2028. The line-up includes a cyclist with an upper limb difference, a wheelchair racer, a low-vision swimmer, and a blade runner.