Apple India’s crowning glory

Created by TBWA/Media Arts Lab and directed by Ayappa KM through Early Man Film, this droll quintet of beautifully styled and soundscaped spots for Apple India sees regals get in and out of right royal conundrums. 

In Dual Capture, the king records his baking vlog using his front and rear cameras simultaneously to give his cake-making instructions a more professional flavour. 

In Visual Intelligence (below) after her blinged up shoes are mauled by a mutt, the queen uses the phone’s fancy search function to find a replacement pair. Center Stage sees the king sort out a complex selfie issue – getting his many grandchildren in shot using the front camera. While Find My follows the king as he tracks down his missing AirPods at a boba shop and Fast Charging boosts the monarch's battery by 50 per cent in 20 minutes so he's able to board a flight.