Apple CEO Tim Cook takes on Mother Nature
A new campaign for Apple, featuring CEO Tim Cook and actress Octavia Spencer as Mother Nature, cleverly highlight's the company's commitment to environmental concerns.
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Credits
powered by
- Agency Client Direct
- Production Company Stink/USA
- Director Rhys Thomas
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Credits
powered by
- Agency Client Direct
- Production Company Stink/USA
- Director Rhys Thomas
- Executive Producer Fran McGivern
- Editing EXILE Edit
- Editor Adam Epstein
- Sound Design Found Objects Music Productions
- Post Producton Method Studios/Los Angeles
- Talent Octavia Spencer
- Executive Producer Greg Schultz
- DP Michael Gioulakis
- Production Designer Meghan McClure
- Composer Adam Weiss / (Composer)
Credits
powered by
- Agency Client Direct
- Production Company Stink/USA
- Director Rhys Thomas
- Executive Producer Fran McGivern
- Editing EXILE Edit
- Editor Adam Epstein
- Sound Design Found Objects Music Productions
- Post Producton Method Studios/Los Angeles
- Talent Octavia Spencer
- Executive Producer Greg Schultz
- DP Michael Gioulakis
- Production Designer Meghan McClure
- Composer Adam Weiss / (Composer)
Premiering at Apple's recent Wonderlust event, which saw the iPhone 15 and Apple Watch Series 9 announced, a five-minute film has been created to showcases the tech company's commitment to becoming a carbon neutral company by 2030.
Directed by Stink's Rhys Thomas, the short features the Apple CEO Tim Cook who, along with a series of other actors playing Apple heads of departments, is quizzed by Mother Nature, played by Octavia Spencer, about the environmental goals the company has set itself and is currently achieving.
While essentially a way for Apple to tell us how well they're doing in achieving these milestones, the spot is a clever, funny and engaging approach to doing so and Cook holds his own in a stand-off with the Oscar-winning Spencer.
Credits
powered by
- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Sanctuary Content
- Director Goh Iromoto
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-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Sanctuary Content
- Director Goh Iromoto
- Edit Company Final Cut/New York
- Editor Jeff Buchanan / (Editor)
Credits
powered by
- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Sanctuary Content
- Director Goh Iromoto
- Edit Company Final Cut/New York
- Editor Jeff Buchanan / (Editor)
Alongside that, Apple had also released another film, also directed by Rhys Thomas, which shows us how the Apple Watch has helped a series of its wearers survive to their next birthday.
Called Another Birthday, and showcasing some of the features of the watch, such as the heart rate monitor and the emergency SOS call functionality, it celebrates the birthdays of those whose lives might otherwise have been curtailed but for help from the Apple Watch.
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