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Tyler, the Evader

Apple – Write Smarter

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We've all seen videos of people using AI to expand on their already bubbling creativity to tremendous results, but what about those of us who just want it to help us have an easier ride?

To promote the launch of iOS 18.1 and its Apple Intelligence (AI) abilities, the tech masters have created a pair of spots designed to showcase not only everyday uses for the update but also its game-changing laziness enabling.

Apple – Create Memory Movies

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Each focusing on a different ability - Writing Tools and Create a Memory Movie - the films' protagonists are true masters of the last-minute, relying on Siri's powers to save the day.

Directed by O Positive's David Shane and featuring a duo of fantastic comic leads (seriously, the bacon-saved wife's looks to camera is *chef's kiss*), this latest iteration of Apple's endlessly impressive offerings gives machine learning some humanity.

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