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Credits
powered by
- Agency Client Direct
- Production Company Golden/Los Angeles
- Director WATTS
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Credits
powered by
- Agency Client Direct
- Production Company Golden/Los Angeles
- Director WATTS
- Executive Producer Geoff McLean
- Executive Producer Kevin Gallagher
- Head of Production Arwa Ibrahim
- Editing Work Editorial/USA
- Executive Post Producer Remy Foxx
- Managing Director Marlo Baird
- Producer Juna Drougas
- VFX The Mill/Los Angeles
- Creative Director Mat Fuller | (Director/Creative Director)
- Executive Producer Anastasia von Rahl
- Mix Barking Owl
- DP Shawn Kim
- Production Designer Alexander Delgado / (Production Designer)
- Editor Emilie Aubry
- Edit Assistant David Soto
- Art Director Kat Michie
- Brand
- Copywriter Anne Lacy
- Creative Director Mary Rauzi
- Director of Production Jacklyn Gilson
- EA Producer Ben Greenberg
- Group Creative Director Laurel Stark
Credits
powered by
- Agency Client Direct
- Production Company Golden/Los Angeles
- Director WATTS
- Executive Producer Geoff McLean
- Executive Producer Kevin Gallagher
- Head of Production Arwa Ibrahim
- Editing Work Editorial/USA
- Executive Post Producer Remy Foxx
- Managing Director Marlo Baird
- Producer Juna Drougas
- VFX The Mill/Los Angeles
- Creative Director Mat Fuller | (Director/Creative Director)
- Executive Producer Anastasia von Rahl
- Mix Barking Owl
- DP Shawn Kim
- Production Designer Alexander Delgado / (Production Designer)
- Editor Emilie Aubry
- Edit Assistant David Soto
- Art Director Kat Michie
- Brand
- Copywriter Anne Lacy
- Creative Director Mary Rauzi
- Director of Production Jacklyn Gilson
- EA Producer Ben Greenberg
- Group Creative Director Laurel Stark
With an explosion of psychedelic colours, ambitious sets, and outrageously stylish outfits, this promotional spot for Sims, a video game which allows users to play out a virtual life, showcases the power of self expression and being unapologetically yourself.
Directed by WATTS through Golden, the campaign stars Brazilian popstar Anitta, as well Alok- a writer and poet, Magnet - a cake designer, and Bob's Dance Shop - a dance troupe, who Pass the Spark and spread creative inspiration between each other as they explore the endless possibilities of their imaginary land.
Carefully crafted, dynamic shots capture the cast as they playfully explore a world that imitates the simulation video game. Visually striking sets and props unfold around them as they share their passions, demonstrating how being authentically yourself can inspire others to create without inhibition.
