Andrex's latest ad is a labour of loaf
In the brand's continued mission to destigmatise defecation, FCB London and Somesuch's King She tackles the taboo of pooing during childbirth.
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Credits
View on- Agency FCB/London
- Production Company Somesuch
- Director King She
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Credits
View on- Agency FCB/London
- Production Company Somesuch
- Director King She
- Executive Producer/Managing Director Tash Tan
- Head of Production Georgina Fillmore
- Editing tenthree
- Post Producer Ed Hoadley
- Editor Ellie Johnson
- VFX/Color Time Based Arts
- Post Producer Sian Jenkins
- VFX Supervisor/2D Lead Miguel Wratten
- Colorist Simone Grattarola
- Sound 750mph
- Sound Designer/Audio Mixer Jake Ashwell
- Music Soundtree Music
- Executive Music Producer/Managing Director Jay James
- Composer Luis Almau
- Composer Luke Fabia
- Composer Benjamin Jones
- Chief Creative Officer Owen Lee
- Executive Creative Director Kyle Harman-Turner
- Head of Art Jack Walker
- Head of Production (HP) Nikki Chapman
- Producer Lucy Gossage
- Assistant Editor Becca Campbell
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency FCB/London
- Production Company Somesuch
- Director King She
- Executive Producer/Managing Director Tash Tan
- Head of Production Georgina Fillmore
- Editing tenthree
- Post Producer Ed Hoadley
- Editor Ellie Johnson
- VFX/Color Time Based Arts
- Post Producer Sian Jenkins
- VFX Supervisor/2D Lead Miguel Wratten
- Colorist Simone Grattarola
- Sound 750mph
- Sound Designer/Audio Mixer Jake Ashwell
- Music Soundtree Music
- Executive Music Producer/Managing Director Jay James
- Composer Luis Almau
- Composer Luke Fabia
- Composer Benjamin Jones
- Chief Creative Officer Owen Lee
- Executive Creative Director Kyle Harman-Turner
- Head of Art Jack Walker
- Head of Production (HP) Nikki Chapman
- Producer Lucy Gossage
- Assistant Editor Becca Campbell
After confronting the relatable dilemmas of the First School Poo and First Office Poo, Andrex is setting its sights on an underdiscussed byproduct of childbirth - The Labour Poo.
Agency FCB London, working in partnership with The Positive Birth Company, whose expert guidance helped shape the campaign, Push Like You’re Pooing gives the concern a playfully humorous angle, pointing out that it is a natural fact of life and, as midwives and doctors note, often a sign that someone is pushing effectively.
With Somesuch's King She at the helm, the film captures some delightful performances and clever framing to create a montage that is as relatable as it is raucous; the authenticity continues with documentary-style talking heads giving real-life examples and post-birth reflections from women whose attitudes changed once the taboo was busted.
