Andrex gets Brits feeling poo-phoric

In this comedic and stylish new campaign created by FCB London, Andrex, the Kimberly Clark-owned toilet tissue brand encourages the nation to challenge its toileting taboos with two fun new spots. 

The Get Comfortable platform is centred around the truth that too many Brits are held back by their prudery and embarrassment about going to the toilet, and don’t have a healthy relationship with their everyday bodily functions.

In two visually striking spots, Biscuit Filmworks director Andreas Nilsson ditches the usual loo roll ads tropes to follow two unashamed office workers who take control of their toilet habits, with the help of an encouraging nod from the nation's favourite toilet paper puppy. 

Owen Lee, Chief Creative Officer, FCB London, said: “This bold, new brand platform for Andrex marks a complete shift from product-centric campaigns. And the great thing about ‘Get Comfortable’ is that as well as making Andrex stand out from other brands, it’s going to spark a much-needed conversation among Brits about our toilet inhibitions.’