An AI article of faith

Choosing its own brand for the experiment, AI creative agency faith has created an animation to demonstrate the abilities of generative video.

Produced by Girl&Bear, the film is titled finding faith and follows the interaction between a girl and a lost robot (representing humanity and Gen-AI) she encounters wandering in the forest, the traditional environment for bothersome monsters.  

By overcoming her initial fear of the robot, the girl takes a leap of faith and befriends it, an act that unlocks their combined potential, sending the message that, when used properly, these tools can elevate human creativity rather than compromise it. 

The small team behind the film combined more than 15 different AI tools – creating everything from the script to storyboards, animation and music – to complete production in just four weeks. This reduced  costs by an estimated 85 per cent.

The BTS film is a fascinating glimpse into the process.