Amazon wants to read the world
In an explosion of animated forms, Droga5, Prettybird's Tom Noakes, and a literary litany of post-production studios bring to life the joy of books.
)
Credits
powered by
- Agency Droga5/London
- Production Company PRETTYBIRD/UK
- Director Tom Noakes
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Droga5/London
- Production Company PRETTYBIRD/UK
- Director Tom Noakes
- VFX Black Kite Studios
- Sound and Music String and Tins
- Chief Creative Officer Shelley Smoler
- Creative Creative Matt Hubbard
- Creative Chris Russell
- Creative Ahmed Ellabib
- Head of Design Chris Chapman
- Producer Sophie Paton
- Producer Caroline Angell
- Producer Rob Steiner
- Executive Producer Juliette Larthe
- Head of Production Fiona Bamford-Phillips
- Executive Producer Ted Thornton
- Producer Cindy Burnay
- Colorist Tom Mangham
- VFX Producer Hannah Ruddleston
- VFX Supervisor 2D Guillaume Weiss
- VFX Supervisor 3D Finlay Crowther
- VFX On-Set Supervisor Tito Fernandes
- VFX On-Set Supervisor Jonny Freeman
- Sound Design + Mix Joe Wilkinson / (Composer/Sound Designer)
- Sound Designer Culum Simpson
- Audio Producer Olivia Endersby
Credits
powered by
- Agency Droga5/London
- Production Company PRETTYBIRD/UK
- Director Tom Noakes
- VFX Black Kite Studios
- Sound and Music String and Tins
- Chief Creative Officer Shelley Smoler
- Creative Creative Matt Hubbard
- Creative Chris Russell
- Creative Ahmed Ellabib
- Head of Design Chris Chapman
- Producer Sophie Paton
- Producer Caroline Angell
- Producer Rob Steiner
- Executive Producer Juliette Larthe
- Head of Production Fiona Bamford-Phillips
- Executive Producer Ted Thornton
- Producer Cindy Burnay
- Colorist Tom Mangham
- VFX Producer Hannah Ruddleston
- VFX Supervisor 2D Guillaume Weiss
- VFX Supervisor 3D Finlay Crowther
- VFX On-Set Supervisor Tito Fernandes
- VFX On-Set Supervisor Jonny Freeman
- Sound Design + Mix Joe Wilkinson / (Composer/Sound Designer)
- Sound Designer Culum Simpson
- Audio Producer Olivia Endersby
Reading is great, isn't it? I mean, you're reading these words here, and think of all the joy they're giving you!
Keen to embrace the centuries-old 'reading=good' bandwagon is Amazon, whose latest rip-roaring (and budget-busting) spot, That Reading Feeling Awaits, sees the imagination of various bookworms brought to stunning life in the world around them.
Conjuring up Droga5's ambition, PRETTYBIRD director Tom Noakes beautifully links genre interpretations from five distinct post/animation houses - Black Kite Studios, Future Power Station, Jimmy Grimes Puppetry, Isabel Garrett @ Stopmo, and Studio AKA - to create a sensory smorgasbord that captures the imagination.
