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Amazon – Separation

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Online retail subscription Amazon Prime has launched these two charismatic spots, created with Wieden + Kennedy and directed by Michael Spiccia through MJZ

Furthering the brand’s It’s On Prime platform, which recently launched with its successful first film, Tache, the spots continue to champion the service’s fast, free delivery and expansive range of products, from TV shows to pharmaceuticals. 

Gourmet Guard tells a touching story of security guard as he discovers a passion for cooking, finding inspiration from Prime Video shows to go on and prepare delicious meals through cookbooks and kitchen necessities. 

Separation, soundtracked by Burt Bacharach classic Always Something There To Remind Me, picks up with Josh and Julia. Their shared Prime membership carries them through a painful breakup, with a series of purposeful purchases meant to show each other just how well they’re doing, to realising they still miss one another when watching romantic scenes from their favourite shows.

Amazon – Gourmet Guard

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