Allstate's smooth operation
Ringan Ledwidge and Droga5 are on a roll with a two-spot tour de force.
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Credits
powered by
- Agency Droga5/New York
- Production Company Rattling Stick/USA
- Director Ringan Ledwidge
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-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Droga5/New York
- Production Company Rattling Stick/USA
- Director Ringan Ledwidge
- Creative Chairman David Droga
- Chief Creative Officer Tim Gordon
- Executive Creative Director Kevin Brady
- Executive Producer Dave Stephenson
- Group Creative Director Tara Lawall
- Creative Director Paul Meates
- Senior Art Director Inna Kofman
- Art Director Vanessa Bittante
- Senior Copywriter Nico Baumann
- Copywriter Jacqueline Salome
- Associate Producer Adam Vevang
- Executive Producer Joe Biggins
- Executive Producer Jeff Shupe
- Head of Production Richard McIntosh
- Editing Company Work Editorial/USA
- Editor Richard Orrick
- Head of Production Alejandra Alarcon
- Executive Producer Erica Thompson
- Assistant Editor Theo Mercado
- Post Production Company Blacksmith/New York
- Executive Producer Charlotte Arnold
- Lead Compositor Iwan Zwarts
- Compositor Jacob Slutsky
- Compositor Jacob Slutsky
- Compositor Yebin Ahn
- Producer Ashley Goodwin
- CG Lead Tom Bussell
- Colorist Mikey Pehanich
- Sound company Wave Studios/USA
- Sound Engineer Aaron Reynolds
- Sound Engineer Chris Afzal
- Producer Eleni Giannopoulos
- Producer Becca Riehl
- Shoot Supervision Adrian Hurley
- Managing Director Jane Dilworth
- Compositor Molly Intersimone
- Compositor Daniel Bowhers
- CG Artist Olivier Varteressian
- CG FX Rick Walia
Credits
powered by
- Agency Droga5/New York
- Production Company Rattling Stick/USA
- Director Ringan Ledwidge
- Creative Chairman David Droga
- Chief Creative Officer Tim Gordon
- Executive Creative Director Kevin Brady
- Executive Producer Dave Stephenson
- Group Creative Director Tara Lawall
- Creative Director Paul Meates
- Senior Art Director Inna Kofman
- Art Director Vanessa Bittante
- Senior Copywriter Nico Baumann
- Copywriter Jacqueline Salome
- Associate Producer Adam Vevang
- Executive Producer Joe Biggins
- Executive Producer Jeff Shupe
- Head of Production Richard McIntosh
- Editing Company Work Editorial/USA
- Editor Richard Orrick
- Head of Production Alejandra Alarcon
- Executive Producer Erica Thompson
- Assistant Editor Theo Mercado
- Post Production Company Blacksmith/New York
- Executive Producer Charlotte Arnold
- Lead Compositor Iwan Zwarts
- Compositor Jacob Slutsky
- Compositor Jacob Slutsky
- Compositor Yebin Ahn
- Producer Ashley Goodwin
- CG Lead Tom Bussell
- Colorist Mikey Pehanich
- Sound company Wave Studios/USA
- Sound Engineer Aaron Reynolds
- Sound Engineer Chris Afzal
- Producer Eleni Giannopoulos
- Producer Becca Riehl
- Shoot Supervision Adrian Hurley
- Managing Director Jane Dilworth
- Compositor Molly Intersimone
- Compositor Daniel Bowhers
- CG Artist Olivier Varteressian
- CG FX Rick Walia
Sometimes nothing beats the glory of a good ad, a big idea in a small form, brilliantly executed and served up as a short, sharp morsel of marketing excellence.
Here Droga5 NY and Ringan Ledwidge, through Rattling Stick, have collaborated on a duo of slickly made, charm-packed spots for the insurance giant Allstate.
In Smooth, the idea that smooth driving pays off and will bring down your car insurance premiums is depicted by the story of an absent-minded motorist prone to leaving stuff on the roof of his car. Delightfully random objects – fluffy slippers, a blancmange, a goldfish, a cup of tea – all get a ride without spillages or misadventure, to the peerless strains of Edith Piaf’s Non, Je Ne Regrette Rien.
Credits
powered by
- Agency Droga5/New York
- Production Company Rattling Stick/USA
- Director Ringan Ledwidge
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Droga5/New York
- Production Company Rattling Stick/USA
- Director Ringan Ledwidge
- Chief Creative Officer Tim Gordon
- Executive Creative Director Kevin Brady
- Executive Producer Dave Stephenson
- Associate Producer Adam Vevang
- Creative Chairman David Droga
- Group Creative Director Tara Lawall
- Creative Director Paul Meates
- Senior Copywriter Nico Baumann
- Senior Art Director Inna Kofman
- Executive Producer Joe Biggins
- Executive Producer Jeff Shupe
- Head of Production Richard McIntosh
- Editing Company Work Editorial/USA
- Executive Producer Erica Thompson
- Head of Production Alejandra Alarcon
- Editor Richard Orrick
- Assistant Editor Theo Mercado
- Post Production Company Blacksmith/New York
- CG Lead Tom Bussell
- Executive Producer Charlotte Arnold
- Producer Ashley Goodwin
- Colorist Mikey Pehanich
- Lead Compositor Iwan Zwarts
- Compositor Yebin Ahn
- Compositor Jacob Slutsky
- Sound company Wave Studios/USA
- Sound Engineer Aaron Reynolds
- Sound Engineer Chris Afzal
- Producer Eleni Giannopoulos
- Producer Joey Zadwarny
- Managing Director Jane Dilworth
- Shoot Supervision Adrian Hurley
- Compositor Molly Intersimone
- Compositor Daniel Bowhers
- Compositor Jacob Slutsky
- CG Artist Olivier Varteressian
- CG FX Rick Walia
- Producer Becca Riehl
Credits
powered by
- Agency Droga5/New York
- Production Company Rattling Stick/USA
- Director Ringan Ledwidge
- Chief Creative Officer Tim Gordon
- Executive Creative Director Kevin Brady
- Executive Producer Dave Stephenson
- Associate Producer Adam Vevang
- Creative Chairman David Droga
- Group Creative Director Tara Lawall
- Creative Director Paul Meates
- Senior Copywriter Nico Baumann
- Senior Art Director Inna Kofman
- Executive Producer Joe Biggins
- Executive Producer Jeff Shupe
- Head of Production Richard McIntosh
- Editing Company Work Editorial/USA
- Executive Producer Erica Thompson
- Head of Production Alejandra Alarcon
- Editor Richard Orrick
- Assistant Editor Theo Mercado
- Post Production Company Blacksmith/New York
- CG Lead Tom Bussell
- Executive Producer Charlotte Arnold
- Producer Ashley Goodwin
- Colorist Mikey Pehanich
- Lead Compositor Iwan Zwarts
- Compositor Yebin Ahn
- Compositor Jacob Slutsky
- Sound company Wave Studios/USA
- Sound Engineer Aaron Reynolds
- Sound Engineer Chris Afzal
- Producer Eleni Giannopoulos
- Producer Joey Zadwarny
- Managing Director Jane Dilworth
- Shoot Supervision Adrian Hurley
- Compositor Molly Intersimone
- Compositor Daniel Bowhers
- Compositor Jacob Slutsky
- CG Artist Olivier Varteressian
- CG FX Rick Walia
- Producer Becca Riehl
Another perfectly chosen track, Bill Withers' Lovely Day, accompanies Roll Up, the story of a woman who – literally – rolls out of bed and embarks on a trip through her locale snugly rolled up in her duvet, then carpet, curtains and welcome mat. As she travels she gleefully picks up laundry, tablecloths, a garden hose and a bunch of flowers. Just as we begin to question how her morning jaunt might affect her insurance the V.O. proclaims, ‘"this is the feeling of protection" and bosh! There you have it – emotion, execution and story, all rolled up into a perfect little ad.
What gives both spots extra charm are the reactions of onlookers, while ‘smooth’ driver incurs a few bewildered glances and comedy half waves, some of the rotating lady’s neighbours are totally accepting of her morning jaunt, which just adds to the whimsy.
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