All hands on deck for Aldi
This year’s festive messaging for the supermarket’s Australian market goes overboard with a marine theme as a couple reinterpret the concept of gravy boat.
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Credits
powered by
- Agency BMF/Sydney
- Production Company Good Oil
- Director Hamish Rothwell
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Credits
powered by
- Agency BMF/Sydney
- Production Company Good Oil
- Director Hamish Rothwell
- Editing ARC EDIT
- Post Produciton Blockhead VFX
- Sound Rumble Studios
- Music Level Two Music
- Editor Lucas Baynes
Credits
powered by
- Agency BMF/Sydney
- Production Company Good Oil
- Director Hamish Rothwell
- Editing ARC EDIT
- Post Produciton Blockhead VFX
- Sound Rumble Studios
- Music Level Two Music
- Editor Lucas Baynes
This fun campaign created for Aldi Australia by Sydney agency BMFpushes the message that you can ‘Go a Little Extra’ at Christmas without overspending.
Directed by Hamish Rothwell through Good Oil, the quirky hero film features a couple who find themselves all at sea after getting creative with their turkey delivery system.
Other iterations include two shorter spots, Panettone and Champagne, which continue the theme of going large for less, and an online Christmas recipe generator called the ‘Festive Extra-nator’ to help Aussies prepare for the big day.
Aldi Australia – Panettone
Aldi Australia – Champagne
