After the coffee gets cold

This beautifully subtle spot, directed by Omri Cohen through Spy Films, tells the stories of Nescafé coffee jars long after the last spoonful has been scooped out. 

The film invites us into gentle and atmospheric domestic scenes, where we see glass vessels imaginatively transformed from mere packaging into pieces of art, piggy banks, plant pots, shrines and more, to find a more permanent place in the background of our busy lives. 

Set to a gentle and meditative soundtrack, colourful and incredibly human scenes show how the brand remains very much a part of intimate, everyday life for households across the world, even after the coffee has been drunk.