Aegean Airlines sends in the clouds
The Greek flight company launches its new hub for young travellers with a jaunty spot depicting young folk clowning around amid unusual meteorological entities.
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Created by Ogilvy Athens, and directed by Imanol Ruiz de Lara through Picky Productions, the ad follows the progress of a gang of travel-loving funsters whose hedonism leads to head-in-the-clouds situations – literally.
Promoting the brand’s GenAIRation AEGEAN – a hub for 18-25 -year-olds to find exclusive offers, services and benefits – the spot illustrates the gang’s Not-so-down-to-earth travel capers, placing them exactly where they should be – in the clouds!