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Adobe – Never Settle

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The Make the Leap campaign, by Pereira & O'Dell San Francisco, launches with a collection of films depicting visual artists grappling with image manipulation as they collaborate on a skateboarding film. 

Using bright colours and fast edits, the films suggest that creativity, while not always easy, can result in something unexpected – all people have to do is to leap wholeheartedly into the process and never settle for mediocre results.

The multimedia campaign includes social assets, display and a range of videos, including Photographer, Graphic Designer and Fashion Designer – all highlighting the tasty discounts students can get on an Adobe Creative Cloud subscription. 

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