adidas rewrites the rules

Created by The Midnight Club for sports brand adidas, and directed by PRETTYBIRD’s Jess Kohl, this inspiring series of spots follows three young sports teams as they shake off expectations and rediscover the joy of their game. 

Centred around the question, ‘What if we played like pressure didn’t exist?’, each film shows young players and athletes experiencing sport in a new way, by surprising them with twists on traditional sporting environments.

Basketball hero Anthony Edwards stars in The 20 Foot Hoop, shot on location in Minneapolis, USA. The Football Triangle foregrounds three girl’s football teams headed up by an inspiring woman coach, Catarina Macario, with the help and motivation of guest star footballers Mia Fishel, Gabriel Martinelli and Andreas Pereira.

The third and final film in the series The Giant Court, centres around tennis, with a release date of 4th March.

Director Jess Kohl explains: 'The overall creative concept was to reimagine the spaces where people play sports, with the intention of taking the pressure off and creating environments for players to just have fun, and remember why they fell in love with the sport in the first place. I was excited about the brief because it was an opportunity to create graphic, surreal spaces in different cities around the world - a triangular football pitch in London, double-size tennis court in Japan, and 20ft high basketball hoop in Minneapolis. We then invited pro players to join local kids on the courts and captured the organised chaos that ensued.’