Ad Council reminds us that Love Has No Labels

The Ad Council and R/GA has launched a powerful new film for the Love Has No Labels campaign, using real stories to showcase how acts of love can drive inclusion, equity and justice. 

Building on the campaign’s longstanding effort to address bias, hate and discrimination, the Love Lives On films [of which there are four, each of which can be seen here] show how individuals acted with love following instances of hate and injustice, including the murder of George Floyd.

And it's the story of Floyd that takes centre stage here, as we hear his sister, Bridgett Floyd, explain how George was a family man, mentor and community member. Directed by Andre Muir through SMUGGLER, the seven-minute film is a heartfelt and deeply personal account during which Bridgett shares the powerful bond between her and her brother.

“This new campaign is just part of a fantastic, long-standing creative partnership we've had with the Ad Council to continuously highlight and bring awareness to issues plaguing our society today," said Shannon Washington, SVP Head of Creative, R/GA. "From George Floyd to the Pulse Nightclub shooting, we are proud to have developed four heart-wrenching films that not only highlight the history and impact of those events, but was also created by those that identify within the BIPOC, LGBTQIA+, and AAPI communities to ensure that authenticity lies at the forefront throughout this campaign.” 

“My brother George’s tragic and completely unnecessary death helped shine a worldwide spotlight on the need to address the root causes of racial inequity and end the systemic violence affecting Black Americans through education and the numerous changes needed in the way law enforcement interacts with our communities," added Bridgett Floyd, President and CEO of the George Floyd Memorial Foundation. "Through the George Floyd Memorial Foundation, we will continue his mission to bring love to the world and ensure that we help those who need it most.”